Shlomi Lavi /
Dec 17, 2022
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Bottom Line: Which is Better - Pipetop or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than Pipetop, and Marketo Lead is rated higher (87/100) than Pipetop (25/100). Marketo Lead offers users more features (12) than Pipetop (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pipetop Vs. Marketo
Pipetop: Pipetop is the first autopilot for your sales pipeline.
Instantly find key decision-makers and their contact info.
Save up to 60% time on sales research and get the right prospects with powerful segmentation based on our proprietary technology.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Pipetop or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pipetop and Marketo Lead Management.
Pipetop price starts at $299 per license , On a scale between 1 to 10 Pipetop is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than Pipetop.
Which software includes more/better features?
We've compared Pipetop Vs. Marketo Lead based on some of the most important and required Social Media Management features.
Pipetop: We are still working to collect the list of features for Pipetop.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
Pipetop's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.