Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - Tailwind or Adobe Social?
Adobe Social is more expensive to implement (TCO) than Tailwind, and Adobe Social is rated higher (91/100) than Tailwind (86/100). Tailwind offers users more features (6) than Adobe Social (5).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tailwind Vs. Adobe
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Who is more expensive? Tailwind or Adobe Social?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and Adobe Social.
Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.
Bottom line: Adobe Social is more expensive than Tailwind.
Which software includes more/better features?
We've compared Tailwind Vs. Adobe Social based on some of the most important and required Social Media Management features.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Target customer size
Tailwind's typical customers include: SMBs, Adobe Social tries to do everything and fails in most.