Adobe Social Review

Shlomi Lavi / updated: Sep 12, 2019

What is Adobe Social?

Launched in 2012, Adobe Social simplifies your social marketing by helping you manage and plan strategies to invest in social media. With Adobe Social, you can create content to engage your customers and can easily track the conversations related to it and manage your social media content easily.

Social Marketing is all about building effective relationships with your customers. In order to build effective customer relationships, it is necessary for you, as a marketer, to convey the right message to your customers. Good relationships with customer leads to more ROI. Adobe Social helps you improve the same by delivering smart data.

Average Rating -

The rating of Adobe Social is 3.5 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

Adobe Social tries to do everything and fails in most. There are different features like Social Listening and Twitter and Google + analytics. However, unlike competitors like HootSuite and SproutSocial, there is absence of detailed analytics.

On the features front, organisations can avail its help to monitor and manage their social activities, conversations related to content, promotion of content, analysis and convert it into a single streamline with a mobile favouring interface. Adobe Social isn’t that great for start-ups with costly monthly plans. Quite frankly, Adobe Social isn’t good for any organization unless of course, you love everything Adobe.

Features

dobe Social helps you create and position your content like galleries, contests, pictures to Facebook and other social media sites. You can target your content effectively ensuring brand loyalty. From scheduling your posts to listening to what customers have to say about your business, Adobe Social portrays itself as a complete package.

You can also keep a track on your brand health by keeping a check on conversations and business threats. On an interesting note, Adobe Social helps you predict the ideal time to post as well as social engagement, one of the few features that makes this program stand out.

Adobe Social 4 Pros

• Adobe Social takes into account all the marketing options
• Integration with Adobe Marketing Cloud ensures easy tracking of content
• Integration with Site Catalyst allows better look into social media contributions
• Efficient check on wall posts and comments on Facebook.

Adobe Social 2 Cons

• Social Listening Component not very effective
• Insufficient integration with robust analytics platforms like Google+, and Twitter

Competitors & Alternatives

Adobe Social has various competitors like Involver, Buddy Media and others. While its social listening feature and analytics department has room for improvement, it scores with its good digital marketing integration and real-time publication of the content. However, it doesn’t make sense for one to go for Adobe Social as competitors like HootSuite and SproutSocial are better alternatives.

Adobe Social Pricing Information

The cost of license starting from $50 per user/month. The experts at ITQlick has reviewed Adobe Social pricing and gave the software a total cost of ownership (TCO) rating of 5.4 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Adobe Social in action

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Adobe Social Categories

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Specifications

Company:	Adobe
Address:	345 Park Avenue, San Jose, 95110-2704
Website:	https://www.adobe.com/
Customers:	Start up, Small business, Medium business, Large business
Business Area:	Cross Business Areas
Platforms:	Desktop
Operating Systems:	Mac OS, Windows, Linux

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Adobe Social Features