Adobe Social Review - why 3.5 stars?

Adobe Social Review
ITQlick Score: 91/100
ITQlick Rating: (3.5/5)
Pricing: 5.4/10 - average cost
Category: Social Media Management -> Adobe Social
Ranking:Ranked 3 out of 243 Social Media Management systems
Company: Adobe
Pricing: starts at $50 per user/month
Typical customers: Start up, Small business, Medium business, Large business
Platforms: Desktop
Links: Adobe Social pricing, Adobe Social alternatives

Shlomi LaviShlomi Lavi / updated: Jul 16, 2020

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is Adobe Social?

Launched in 2012, Adobe Social simplifies your social marketing by helping you manage and plan strategies to invest in social media. With Adobe Social, you can create content to engage your customers and can easily track the conversations related to it and manage your social media content easily.

Social Marketing is all about building effective relationships with your customers. In order to build effective customer relationships, it is necessary for you, as a marketer, to convey the right message to your customers. Good relationships with customer leads to more ROI. Adobe Social helps you improve the same by delivering smart data.

What is Adobe Social rating? ()

The rating of Adobe Social is 3.5 stars out of 5 and the total score is 91 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Adobe Social's typical customers?

Adobe Social tries to do everything and fails in most. There are different features like Social Listening and Twitter and Google + analytics. However, unlike competitors like HootSuite and SproutSocial, there is absence of detailed analytics.

On the features front, organisations can avail its help to monitor and manage their social activities, conversations related to content, promotion of content, analysis and convert it into a single streamline with a mobile favouring interface. Adobe Social isn’t that great for start-ups with costly monthly plans. Quite frankly, Adobe Social isn’t good for any organization unless of course, you love everything Adobe.

Is Adobe Social the best Social Media Management?

Adobe Social is ranked 3 out of 243 software in their category (Social Media Management systems).

What are their main features and functionalities?

dobe Social helps you create and position your content like galleries, contests, pictures to Facebook and other social media sites. You can target your content effectively ensuring brand loyalty. From scheduling your posts to listening to what customers have to say about your business, Adobe Social portrays itself as a complete package.

You can also keep a track on your brand health by keeping a check on conversations and business threats. On an interesting note, Adobe Social helps you predict the ideal time to post as well as social engagement, one of the few features that makes this program stand out.

What are Adobe Social's pros? (4 Pros)

  • Adobe Social takes into account all the marketing options
  • Integration with Adobe Marketing Cloud ensures easy tracking of content
  • Integration with Site Catalyst allows better look into social media contributions
  • Efficient check on wall posts and comments on Facebook.

What are Adobe Social's cons? (2 cons)

  • Social Listening Component not very effective
  • Insufficient integration with robust analytics platforms like Google+, and Twitter

Who are their main alternatives?

Adobe Social has various competitors like Involver, Buddy Media and others. While its social listening feature and analytics department has room for improvement, it scores with its good digital marketing integration and real-time publication of the content. However, it doesn’t make sense for one to go for Adobe Social as competitors like HootSuite and SproutSocial are better alternatives.

What is the cost of Adobe Social?

The cost of license starts at $50 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 5.4 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Adobe Social

What should you ask Adobe during a demo session? (65 questions)

Schedule a demo with Adobe Social and access 65 must ask questions for the vendor while watching Adobe Social in action. Visit the vendor's website here.

Adobe Social's list of categories:

Social Media
Publishing
Social Selling

Adobe Social's list of features:

Facebook Integration
Content Templates
Template Creator
Twitter Integration
WYSIWYG App Builder

Adobe Social Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
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Adobe
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
$50 per user/month
Functionality
8
Review
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Radian6
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$600 per license
Functionality
8
Televerde
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
3
SocialRank
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$24 per month
Functionality
3
LeadManager
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
90/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2.4/10
License pricing license pricing (if provided by the software vendor)
$60 per user/month
Functionality
21
Author
Shlomi Lavi - admin

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.