Adobe Social Review - why 3.5 stars?

Launched in 2012, Adobe Social simplifies your social marketing by helping you manage and plan strategies to invest in social media. With Adobe Social, you can create content to engage your customers and can easily track the conversations related to it and manage your social media content easily.

Social Marketing is all about building effective relationships with your customers. In order to build effective customer relationships, it is necessary for you, as a marketer, to convey the right message to your customers. Good relationships with customer leads to more ROI. Adobe Social helps you improve the same by delivering smart data.

The rating of Adobe Social is 3.5 stars out of 5 and the total score is 91 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Adobe Social tries to do everything and fails in most. There are different features like Social Listening and Twitter and Google + analytics. However, unlike competitors like HootSuite and SproutSocial, there is absence of detailed analytics.

On the features front, organisations can avail its help to monitor and manage their social activities, conversations related to content, promotion of content, analysis and convert it into a single streamline with a mobile favouring interface. Adobe Social isn’t that great for start-ups with costly monthly plans. Quite frankly, Adobe Social isn’t good for any organization unless of course, you love everything Adobe.

Adobe Social is ranked 3 out of 243 software in their category (Social Media Management systems).

dobe Social helps you create and position your content like galleries, contests, pictures to Facebook and other social media sites. You can target your content effectively ensuring brand loyalty. From scheduling your posts to listening to what customers have to say about your business, Adobe Social portrays itself as a complete package.

You can also keep a track on your brand health by keeping a check on conversations and business threats. On an interesting note, Adobe Social helps you predict the ideal time to post as well as social engagement, one of the few features that makes this program stand out.

Adobe Social has various competitors like Involver, Buddy Media and others. While its social listening feature and analytics department has room for improvement, it scores with its good digital marketing integration and real-time publication of the content. However, it doesn’t make sense for one to go for Adobe Social as competitors like HootSuite and SproutSocial are better alternatives.

Schedule a demo with Adobe Social and access 65 must ask questions for the vendor while watching Adobe Social in action. Visit the vendor's website here.