Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - TapAnalytics or Adobe Social?
Adobe Social is more expensive to implement (TCO) than TapAnalytics, and Adobe Social is rated higher (91/100) than TapAnalytics (76/100). Both tools offer the same amount of features.
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
TapClicks Vs. Adobe
TapClicks: TapClicks, Inc. is an adtech company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dash...
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Who is more expensive? TapAnalytics or Adobe Social?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TapAnalytics and Adobe Social.
TapAnalytics price starts at $79 per month , On a scale between 1 to 10 TapAnalytics is rated 2, which is much lower than the average cost of Social Media Management software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.
Bottom line: Adobe Social is more expensive than TapAnalytics.
Which software includes more/better features?
We've compared TapAnalytics Vs. Adobe Social based on some of the most important and required Social Media Management features.
TapAnalytics: Dashboard, Data analysis, Campaign Management, Visual Discovery, Data visualization.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Target customer size
TapAnalytics's typical customers include: Small, medium and large size businesses, Adobe Social tries to do everything and fails in most.