Salesforce Marketing Cloud Review - why 4.1 stars?

Salesforce Marketing Cloud Review

ITQlick Score:	85/100
ITQlick Rating:
Pricing:	10/10 - high cost
Category:	Email Marketing -> Salesforce Marketing Cloud review
Ranking:	Ranked 22 out of 138 Email Marketing systems
Company:	Salesforce.com
Pricing:	starts at $1,250 per month
Typical customers:	Small, medium and large size businesses
Platforms:	Cloud
Links:	Salesforce Marketing Cloud pricing, Salesforce Marketing Cloud alternatives

Shlomi Lavi / updated: Jan 25, 2023

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Table of Contents

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The software was designed and launched by Salesforce.com Inc headquartered in California, United States.

Who is it best for?

The software is a useful solution for businesses of all sizes and a wide range of types. It can be used in such major industries and domains as technology and IT services, marketing and advertisement, retail and wholesale, financial services, and others. Some notable clients of the software include AppFolio Inc, American Red Cross, Wells Fargo, and others.

Main features and functionalities

The software facilitates creation of personalized customer-focused content in addition to mapping the customer journey and prioritization of every step of strategy. Conversations with customers can be held based on real-time interactions and data can be leveraged from any source. The software also offers email marketing in addition to A/B testing.

Salesforce Marketing Cloud offers mobile marketing and tracking and sending of mobile messages across campaigns. Other important capabilities include click-through tracking, bounce tracking, newsletter management, template management, image library, contact database, mailing list management, drip campaigns, mailing frequency limits, and others.

What is the actual cost?

The cost of license starts at $1,250 per month. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Salesforce Marketing Cloud. You can also find here pricing information from Salesforce Marketing Cloud's website.

How it stacks up?

Access a head to head analysis of Salesforce Marketing Cloud vs alternative software solutions.

ITQlick rating

Score

Pricing

License pricing

Functionality

Review

Compare

Salesfor...

ITQlick rating

4.1/5

Score

85/100

Pricing

10/10

License pricing

$1,250 per month

Functionality

18

Review

Salesfor... review

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MailChimp

ITQlick rating

4.5/5

Score

98/100

Pricing

4.6/10

License pricing

$17 per month

Functionality

10

Review

MailChimp review

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MailChimp Vs Salesforce

Constant...

ITQlick rating

4.3/5

Score

94/100

Pricing

3.6/10

License pricing

$9.99 per month

Functionality

17

Review

Constant... review

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Constant Vs Salesforce

EasySend...

ITQlick rating

4.8/5

Score

91/100

Pricing

3.2/10

License pricing

$19 per month

Functionality

6

Review

EasySend... review

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EasySendy Vs Salesforce

Emarsys

ITQlick rating

4.6/5

Score

91/100

Pricing

6.8/10

License pricing

$335 per month

Functionality

3

Review

Compare

Emarsys Vs Salesforce

Frequently Asked Questions (FAQs)

Is it the best Email Marketing system?

Salesforce Marketing Cloud is ranked 22 out of 138 software in their category (Email Marketing systems).

How they are rated on ITQlick?

The rating of Salesforce Marketing Cloud is 4.1 stars out of 5 and the total score is 85 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Salesforce Marketing Cloud makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Salesforce Marketing Cloud can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

65 questions to ask during a demo session with Salesforce Marketing Cloud.

Differences between Salesforce Marketing Cloud and alternatives?

The most popular alternatives to Salesforce Marketing Cloud in 2024: MailChimp, Constant Contact, EasySendy Pro, Emarsys, Campaign Monitor. Access the complete competitors analysis here - Salesforce Marketing Cloud VS Email Marketing Software alternatives.

List of categories

Data mining

Document Management

CRM

Call Center

Complaint Management

Customer Loyalty

Small Business CRM

Email Marketing

Marketing Analytics

SMS Marketing

Social Media Management

Task Management

List of features

Data Analysis Tools

Email Marketing

Social Media

Image Library

Social Media Integration

Auditor - Shlomi Lavi

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.