Compare MailChimp and Salesforce Marketing Cloud - Jan 2023

Shlomi LaviShlomi Lavi / Jan 25, 2023

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Bottom Line: Which is Better - MailChimp or Salesforce Marketing Cloud?

Salesforce Marketing Cloud is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Salesforce Marketing Cloud (85/100). MailChimp offers users more features (6) than Salesforce Marketing Cloud (5). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Salesforce.com

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who is more expensive? MailChimp or Salesforce Marketing Cloud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Salesforce Marketing Cloud.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Salesforce Marketing Cloud price starts at $1,250 per month , When comparing Salesforce Marketing Cloud to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than MailChimp.

Which software includes more/better features?

We've compared MailChimp Vs. Salesforce Marketing Cloud based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. The software is a useful solution for businesses of all sizes and a wide range of types.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Salesforce Marketing Cloud

ITQlick rating
(4.1/5)

starts at $1,250 per month

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The softw...

Categories: Data mining, Document Management, CRM, Call Center, Complaint Management.

Compare specifications

Compare features

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration

Salesforce Marketing Cloud: 5 Features

Data Analysis Tools
Email Marketing
Social Media
Image Library
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Compare
Salesfor...
ITQlick rating
4.1/5
Score
85/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
18
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.