Top 54 Marketing Software

2022's Best 54 Marketing Systems

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1. MailChimp

  • Best for: SMBs
  • Price: starts at $17 per month
  • Mar 07, 2022
Compare MailChimp Vs. MailChimp

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that would be ideal fir small businesses as well as the large enterprises. Marketing is crucial ...


2. Constant Contact

  • Best for: Small businesses and start ups
  • Price: starts at $9.99 per month
  • Mar 09, 2022
Compare Constant Contact Vs. MailChimp

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit organizations, rely on Constant Contact's affordable and easy to use tools to make and...


3. Zoho Social

  • Best for: Medium and large size businesses
  • Price: starts at $10 per month
  • Mar 11, 2022
Compare Zoho Social Vs. MailChimp

Zoho Social is a social marketing software designed to help companies manage and promote their brands on the internet.


4. VisitorTrack

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $199 per month
  • Mar 12, 2022
Compare VisitorTrack Vs. MailChimp

VisitorTrack is a cloud-based marketing automation solution designed for B2B who are actively marketing and selling to acquire new clients.


5. PressRush

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per user/month
  • Mar 12, 2022
Compare PressRush Vs. MailChimp

PressRush is a cloud-based Press Releases software that allows users to connect with journalist talents through media monitoring and Open/Click tracking.


6. Flashtalking

  • Best for: Small business, Large business
  • Price:
  • Mar 13, 2022
Compare Flashtalking Vs. MailChimp

Flashtalking is a growing cloud-based Marketing software, it is designed to support small and medium size business. Flashtalking received a rating of 3.9 from ITQlick team. The software cost is considered average (2.8/5) when compared to other solutions in their category.


7. Time Machine

  • Best for: Medium and large size businesses
  • Price:
  • Mar 12, 2022
Compare Time Machine Vs. MailChimp

Time Machine is a growing cloud-based Backup software, it is designed to support medium and large size business. Time Machine received a rating of 3.5 from ITQlick team. The software cost is considered affordable (2.4/5) when compared to alternative solutions.


8. AdsWizz

  • Best for: Medium and large size businesses
  • Price:
  • Mar 12, 2022
Compare AdsWizz Vs. MailChimp

AdsWizz is a digital radio and audio advertising system for small and medium businesses. It helps the companies in monetizing digital marketing and creates added-valued services for customers. The software was designed and launched by AdsWizz headquartered in California, United States.


9. AdButler

  • Best for: SMBs
  • Price: starts at $109 per month
  • Mar 13, 2022
Compare AdButler Vs. MailChimp

AdButler helps thousands of customers save time and maximize revenue with a fully customizable, rock solid and easy-to-use ad serving platform!


10. Amplifr

  • Best for: Small businesses and start ups
  • Price: starts at $26 per user/month
  • Mar 13, 2022
Compare Amplifr Vs. MailChimp

Amplifr is a fast growing cloud-based Marketing software, it is designed to support small and medium size business. Amplifr received a rating of 3.6 from ITQlick team. The software cost is considered average (3.4/5) when compared to other solutions in their category.


Pricing Guide - Marketing Software:

Marketing Software Price Ranges

Marketing software products have different pricing based on their focus features and the target audience. However, companies looking for a marketing software can expect to pay between the range of $30 to $100 per user, per month. This price range covers the basic offering of most vendors; hence, premium or enterprise offerings will be significantly higher. For instance, HubSpot Marketing Automation pricing starts from $50 per user monthly, SendinBlue from $25 per user monthly, while Pardot pricing sits around $1,200—although with more robust features and more user accounts.

The prices for marketing software also depend on the size of businesses. The price ranges for each business size are as follows:

  • Small Businesses can expect to pay between $15 to $25 for a marketing software, plus some vendors make their low-end offerings free for tiny business sizes. For example, CleverTap, Moosend, and Bigmailer all have packages that are free for small businesses. Meanwhile, some premium marketing software for small businesses are ActiveCampaign, which starts from $15 per user per month, Campaigner from $19, and Remarkety pricing starts from $25 upwards.
  • Medium Businesses can expect an average price of $50 for a marketing software. Most marketing software offerings for medium businesses sit around this price range, although some other products can be as high as $150 per user per month. For example, FreshMarket, Integrated Marketing Portal, and SalesNexus CRM & Automation cost around $50 each— all on a per user, per month basis. Meanwhile, Bazo and GreenRope cost $70 and $150, respectively.
  • Large Businesses can expect to pay prices which range from $400 to $1,500 per month for marketing software, although many of the packages include 2 or more user accounts. Adding more users cost more, depending on the business’ size. For instance, Act-On pricing starts from 900 per month, Maropost costs from $500 monthly upward, and Pardot costs around $1,200 monthly.

Marketing software best of breeds and their respective price ranges are as follows:

  • Campaign Management Software The prices for most campaign management software in the market are set based on a per month basis, although there are others with yearly billings. However, businesses can expect to pay between the ranges of $10 to $50, $50 to $150, and $150 upwards monthly for a campaign management software. The prices are subjective to factors such as the number of user accounts, number of contacts, etc. For example, Asana costs around $11 per user monthly, PinPointe $42 per month, and Campaign Influence Analyzer $6,500 yearly for unlimited users and a number of other features.
  • Brand Management Software Most Brand management software pricing comes in various volatile pricing patterns; hence, some can be bought perpetually, while others are priced on a yearly or monthly basis. Given this, companies can expect prices that fall between $500 to $3,000 for marketing software billed per month and between $5,000 to $40,000 for ones billed yearly. For example, AssetBank pricing starts from around $550 per month, BEAM costs up to about 2,500 per month, and Wedia pricing sits around $12,000 per year.
  • Content Marketing Software Content marketing software pricing usually falls between $10 to $50, depending on the tier or level of offering of each product. The prices are set on a per user, per month basis. For instance, AirTable pricing starts from $12 per user monthly, DropTrack costs from $19 per user monthly, while Topic pricing starts from $49 per user per month.
  • Marketing Analytics Software For marketing analysis software, users can expect to pay prices that range from $10 to $50 monthly for low-end offerings. On the other hand, standard or premium fall between $200 to $800 per month. For example, AgencyAnalytics pricing is priced at $49 per month, ClickData costs about $25 per month, and Singular pricing falls around $750 monthly.
  • Marketing Research Software This is divided into tiers, with some considered standard and others premium. Businesses can expect prices that range from $15 to $50 on a per month basis for standard offerings on marketing research software. Premium offerings cost between $200 to $700, depending on the robustness of the product’s features. For example, TypeForm costs $35 per month, Survio costs $29 monthly, and CYS pricing is around $290 monthly. There are also yearly pricing; for example, CheckMarket costs $1,000 per year, and Nifield pricing is at $2,000 per year.

11. Emarsys

  • Best for: Small, medium and large size businesses
  • Price: starts at $335 per month
  • Mar 14, 2022
Compare Emarsys Vs. MailChimp

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interactions across all channels. It is a product of Emarsys founded in 2000 in the United States...


12. Prezly

  • Best for: SMBs
  • Price: starts at $50 per user/month
  • Mar 14, 2022
Compare Prezly Vs. MailChimp

Prezly is a press release/PR software designed to help users with all-in-one solutions that can connect the users’ story or news with their influences using social media and email.


13. Flowroute

  • Best for: SMBs
  • Price: starts at $0.01 per minute
  • Mar 14, 2022
Compare Flowroute Vs. MailChimp

Flowroute is a growing cloud-based VoIP software, it is designed to support small and medium size business. Flowroute received a rating of 4.6 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


14. EasySendy Pro

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $19 per month
  • Mar 14, 2022
Compare EasySendy Pro Vs. MailChimp

EasySendy Pro is a leading cloud-based Email Marketing software, it is designed to support small, medium and large size business. EasySendy Pro received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1.6/5) when compared to alternative solutions.


15. ClearView Social

  • Best for: SMBs
  • Price: starts at $300 per month
  • Mar 14, 2022
Compare ClearView Social Vs. MailChimp

ClearView Social is a growing cloud-based Marketing software, it is designed to support small and medium size business. ClearView Social received a rating of 4.7 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


16. MailGet Bolt

  • Best for: Start up, Small business, Medium business, Large business, Private use
  • Price: starts at $29 per month
  • Mar 20, 2022
Compare MailGet Bolt Vs. MailChimp

MailGet Bolt is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. MailGet Bolt received a rating of 4.1 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


17. Campaign Monitor

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per month
  • Mar 19, 2022
Compare Campaign Monitor Vs. MailChimp

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliable channel that can be used to promote customer engagement growth and promote loyalty.


18. SearchForce

  • Best for: Small, medium and large size businesses
  • Price:
  • Feb 26, 2022
Compare SearchForce Vs. MailChimp

SearchForce is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. SearchForce received a rating of 3.9 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


19. AdClarity

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $350 per user/month
  • Mar 19, 2022
Compare AdClarity Vs. MailChimp

AdClarity is a web based media intelligence solution for small and medium businesses. It offers help in the management of online campaigns, media plans, marketing, and other capabilities. The software was developed and released by AdClarify, headquartered in Tel Aviv, Israel.


20. truDigital Signage

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per player/month
  • Mar 19, 2022
Compare truDigital Signage Vs. MailChimp

truDigital Signage is a cloud based digital signage solution for businesses of all sizes. It offers streamlining of sales and assists in effective promotion of products and services. The software was designed and launched by truDigital Signage headquartered in Utah, United States.


21. MailerMailer

  • Best for: Small, medium and large size businesses
  • Price: starts at $59 per month
  • Mar 19, 2022
Compare MailerMailer Vs. MailChimp

MailerMailer is a web based email marketing and delivery service for your business. The software was designed by MailerMailer, Inc., headquartered in Maryland, United States. It offers email list management along with template customization and delivery solutions. 


22. Marketo

  • Best for: Small, medium and large size businesses
  • Price: starts at $895 per month
  • Mar 19, 2022
Compare Marketo Vs. MailChimp

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.


23. TripleLift

  • Best for: Small, medium and large size businesses
  • Price: starts at $399 per month
  • Mar 20, 2022
Compare TripleLift Vs. MailChimp

TripleLift is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. TripleLift received a rating of 3.3 from ITQlick team. The software cost is considered affordable (2/5) when compared to alternative solutions.


24. Marketing 360

  • Best for: Small businesses and start ups
  • Price: starts at $395 per month
  • Mar 20, 2022
Compare Marketing 360 Vs. MailChimp

Marketing 360 is a cloud-based digital marketing solution that is designed for use by individuals as well as businesses. The solution can be used in businesses, which are medium in size, as well as small-sized businesses.


25. Photoslurp

  • Best for: SMBs
  • Price: starts at $349 per month
  • Mar 20, 2022
Compare Photoslurp Vs. MailChimp

Photoslurp is a leading cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. Photoslurp received a rating of 4.5 from ITQlick team. The software cost is considered average (3.1/5) when compared to other solutions in their category.


26. GlobeNewswire

  • Best for: Small, medium and large size businesses
  • Price: starts at $150 per license
  • Mar 20, 2022
Compare GlobeNewswire Vs. MailChimp

GlobeNewswire is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. GlobeNewswire received a rating of 3.5 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


27. Post Affiliate Pro

  • Best for: Small, medium and large size businesses
  • Price: starts at $97 per month
  • Mar 22, 2022
Compare Post Affiliate Pro Vs. MailChimp

Post Affiliate Pro is an affiliate program tool helping users to run their affiliate system from start to finish allowing the users to sell more and gain more revenue.


28. GeoRanker

  • Best for: SMBs
  • Price: starts at $99 per month
  • Mar 22, 2022
Compare GeoRanker Vs. MailChimp

GeoRanker is a growing cloud-based SEO/SEM software, it is designed to support small and medium size business. GeoRanker received a rating of 4.7 from ITQlick team. The software cost is considered average (2.6/5) when compared to other solutions in their category.


29. SiteSpect

  • Best for: Small, medium and large size businesses
  • Price:
  • Mar 21, 2022
Compare SiteSpect Vs. MailChimp

SiteSpect is a growing cloud-based Conversion Rate Optimization software, it is designed to support small, medium and large size business. SiteSpect received a rating of 4.1 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


30. AdGooroo Paid Search Insight Platform

  • Best for: SMBs
  • Price:
  • Mar 21, 2022
Compare AdGooroo Paid Search Insight Platform Vs. MailChimp

AdGooroo Paid Search Insight Platform is a growing cloud-based Marketing software, it is designed to support small and medium size business. AdGooroo Paid Search Insight Platform received a rating of 3.9 from ITQlick team. The software cost is considered average (3/5) when compared to other solutio...


31. Contactology Email Marketing

  • Best for: SMBs
  • Price: starts at $59 per month
  • Mar 20, 2022
Compare Contactology Email Marketing Vs. MailChimp

Contactology is an email marketing software solution for your business. It provides business to business as well as business to customer marketing services. The software was designed by Contactology headquartered in North Carolina, United States. Other than the email service, the software also offer...


32. Adobe Media Optimizer

  • Best for: Medium and large size businesses
  • Price:
  • Mar 21, 2022
Compare Adobe Media Optimizer Vs. MailChimp

Adobe Media Optimizer is a growing cloud-based Marketing software, it is designed to support medium and large size business. Adobe Media Optimizer received a rating of 3.1 from ITQlick team. The software cost is considered affordable (2.1/5) when compared to alternative solutions.


33. Ensighten

  • Best for: Small, medium and large size businesses
  • Price:
  • Apr 27, 2022
Compare Ensighten Vs. MailChimp

Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affordable (2.5/5) when compared to alternative solutions.


34. Zarget

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per month
  • Mar 02, 2022
Compare Zarget Vs. MailChimp

Freshmarketer is a marketing and conversion rate optimization (CRO) software for small businesses. It provides A/B testing, heatmaps, polls and feedback, split URL testing, audience targeting, session replay, funnel analysis, form analytics, and personalization.


35. Linkdex

  • Best for: Small, medium and large size businesses
  • Price: starts at $600 per month
  • Mar 03, 2022
Compare Linkdex Vs. MailChimp

Linkdex is a tool that measures search engine visibility and improves it for popular brands. Organic search usually provides popular brands with the best ROI values. Search engines have become vital in the operations of a business. The software is able to unite SEO, PR, social media and content func...


36. LiveIntent

  • Best for: Small, medium and large size businesses
  • Price:
  • Mar 02, 2022
Compare LiveIntent Vs. MailChimp

LiveIntent is a marketing and email monetization software built for small to large businesses. Its key functions include advertising, campaign management, and CRM. It helps companies to drive engagement and boost their revenue.


37. LookBookHQ

  • Best for: SMBs
  • Price:
  • Mar 02, 2022
Compare LookBookHQ Vs. MailChimp

PathFactory is a SaaS deployed content marketing solution for small to large businesses. Its key functions include content hub, embedded CTAs, forms or gated content, content automation, audience profiling, and targeting, content performance analytics, closed-loop tracking and reporting, and page-le...


38. TubeMogul

  • Best for: Small, medium and large size businesses
  • Price:
  • Mar 03, 2022
Compare TubeMogul Vs. MailChimp

TubeMogul is marketing software for small businesses. It provides campaign management, bulk editing, fraud protection, budget pacing, targeting, mobile tracking, creative optimization, and more features. TubeMogul was founded in 2006 and is currently located in Emeryville, California.


39. BuzzStream

  • Best for: Small, medium and large size businesses
  • Price: starts at $24 per user/month
  • Mar 02, 2022
Compare BuzzStream Vs. MailChimp

BuzzStream is a marketing software and influencer outreach management platform for small to large businesses. It provides Metrics collection, scheduled emails, email notifications and integration, tags and keywords, scheduled emails, data filtering, social media metrics, press contact list, and col...


40. MyNewsDesk

  • Best for: Small, medium and large size businesses
  • Price:
  • Mar 05, 2022
Compare MyNewsDesk Vs. MailChimp

MyNewsDesk is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. MyNewsDesk received a rating of 3.4 from ITQlick team. The software cost is considered average (2.6/5) when compared to other solutions in their category.


41. KIZEN Software

  • Best for: Small, medium and large size businesses
  • Price: starts at $20 per month
  • Mar 07, 2022
Compare KIZEN Software Vs. MailChimp

KIZEN Software is a fast growing cloud-based Marketing Analytics software, it is designed to support small, medium and large size business. KIZEN Software received a rating of 5 from ITQlick team. The software cost is considered affordable (1.3/5) when compared to alternative solutions.


42. G-Lock EasyMail7

  • Best for: Small, medium and large size businesses
  • Price: starts at $159 per license
  • Mar 06, 2022
Compare G-Lock EasyMail7 Vs. MailChimp

G-Lock EasyMail7 is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. G-Lock EasyMail7 received a rating of 5 from ITQlick team. The software cost is considered affordable (1.9/5) when compared to alternative solutions.


43. Pica9

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $2,500 per month
  • Mar 04, 2022
Compare Pica9 Vs. MailChimp

Pica9 is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Pica9 received a rating of 3.9 from ITQlick team. The software cost is considered average (3.3/5) when compared to other solutions in their category.


44. Spark by Marketo

  • Best for: Small, medium and large size businesses
  • Price: starts at $895 per month
  • Mar 04, 2022
Compare Spark by Marketo Vs. MailChimp

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software and target more revenue with less effort. The marketing automation solution offers multi-ch...


45. Act-On

  • Best for: Small, medium and large size businesses
  • Price: starts at $900 per month
  • Mar 03, 2022
Compare Act-On Vs. MailChimp

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.


46. Simply Measured

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $89 per user/month
  • Mar 04, 2022
Compare Simply Measured Vs. MailChimp

Simply Measured is a social media analytics solution that can help users to keep track of all their social activities. The solution can give users in-depth measurement across their earned, paid and owned social media. Simply Measured was founded back in 2010, is headquartered in Seattle, WA and ...


47. Yahoo Gemini

  • Best for: Small, medium and large size businesses
  • Price: starts at $500 per month
  • Mar 06, 2022
Compare Yahoo Gemini Vs. MailChimp

Yahoo Gemini is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. Yahoo Gemini received a rating of 3.9 from ITQlick team. The software cost is considered affordable (2.3/5) when compared to alternative solutions.


48. NAVTEQ

  • Best for: Medium and large size businesses
  • Price:
  • Mar 04, 2022
Compare NAVTEQ Vs. MailChimp

NAVTEQ, which is now HERE software, is a cloud-based location intelligence software solution that offers mapping & navigation services, as well as location services for various consumers and businesses.


49. IgnitionOne Digital Marketing Suite

  • Best for: Small, medium and large size businesses
  • Price:
  • Jun 01, 2022
Compare IgnitionOne Digital Marketing Suite Vs. MailChimp

Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


50. Hexagram

  • Best for: SMBs
  • Price:
  • Mar 25, 2022
Compare Hexagram Vs. MailChimp

Hexagram is an award-winning cloud-based Marketing software, it is designed to support small and medium size business. Hexagram received a rating of 4.8 from ITQlick team. The software cost is considered average (3.4/5) when compared to other solutions in their category.


51. Teradata Integrated Marketing Management

  • Best for: Small, medium and large size businesses
  • Price:
  • Apr 30, 2022
Compare Teradata Integrated Marketing Management Vs. MailChimp

Teradata Integrated Marketing Management is an award-winning cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Teradata Integrated Marketing Management received a rating of 3.2 from ITQlick team. The software cost is considered average (2.6/...


52. SendinBlue

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per month
  • Mar 26, 2022
Compare SendinBlue Vs. MailChimp

Sendinblue is a cloud-based marketing software that is designed to provide companies and individuals with various marketing tools like email campaigns, automated notifications, and marketing campaigns on a singular platform.


53. sovrn

  • Best for: Small, medium and large size businesses
  • Price: starts at $1 per license
  • Mar 24, 2022
Compare sovrn Vs. MailChimp

sovrn is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. sovrn received a rating of 4.5 from ITQlick team. The software cost is considered average (2.9/5) when compared to other solutions in their category.


54. Omnisend

  • Best for: Small businesses and start ups
  • Price: starts at $16 per month
  • Mar 25, 2022
Compare Omnisend Vs. MailChimp

Omnisend is a growing cloud-based Marketing software, it is designed to support small and medium size business. Omnisend received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.



A Buyer's Guide to Marketing Solutions

Marketing Software Buyer’s Guide
 
If revenue directly comes from sales, sales, on the other hand, is the direct result of marketing. Maybe not all will agree on this premise but all would probably say yes when asked by this question: Are sales and marketing important elements of your business? Next to ROI, marketing conversion rate will more likely be the main focus of a well-versed modern-day internet marketer. Marketing is communicating the value of a product or service to a customer with the goal in mind of selling that same product or service. This is not an easy job most especially when significant type and volume of products are involve. But thanks to the marketing software, it makes our life easier, faster and our business, profitable.
 
Through this Buyer’s Guide, we at ITQlick.com would like you to re-examine your current position in marketing and further encourage you to discover the value and impact of marketing software solution on your overall performance. We all know it. Marketing is the life and blood of business. There is more to learn on this scientific body knowledge and one of them is the acquisition process of the right marketing software solution for your business.
 
Types
Marketing software solutions are here for these two important tasks: 1) conduct customer/market segmentation and 2) campaign development and management. With this principle in mind, marketing leads us into these three major types of marketing solutions.
 
Marketing Intelligence
By tracking the customers’ response on marketing campaigns conducted via different channels, marketing software solution is able to gather and measure data from these activities. This helps marketer in developing better programs and campaigns that can boost market conversion rate.
 
Marketing Automation
With the primary focus of converting leads into customers, marketing automation automates marketing processes including customer segmentation, customer data integration, and campaign management.
 
Advanced Workflow Automation
With the primary objective of increasing the marketer's ability to deliver relevant content to relevant individuals at relevant times, workflow automation focuses more on streamlining the internal marketing processes of an organization.
 
It is clear that these sets of technology help marketers manage the customer experience across different marketing channels. In a broader sense, marketing software solutions are there to provide strategic process automation. Marketing software products help marketers in:
 
  • developing and implementing email marketing campaigns
  • automating repetitive business tasks
  • creating and managing a central database for present and potential customers
  • integrating processes and activities in Customer Relationship Management (CRM) system
  • developing automated campaigns and programs to increase the overall business sales
 
Features
Most marketing software solutions rooted out from Customer Relationship Management (CRM) and Email Marketing industries. Let’s go over with this list of features that will help you better understand the power of available marketing software solutions today.
 
Database
Database supports every feature and function of a marketing platform. It is where contact data and activity histories for each lead and customer are saved and secured.
 
Email Marketing Engine
Considered as the hardest working marketing tool, automated email campaigns can produce conversion rates two times higher than non-automated ones.
 
Automated Programs
Lead nurturing programs like series of follow-up messages and scheduled call-to-action alerts helps improve lead-to-customer conversion process.
 
Lead Scoring
This involves the assigning of score or value to the activity and demographic data of the lead who visited a certain store or website. This help marketers in analyzing the buying cycle of a lead and come with actions or solutions that help convert them to buyers.
 
Landing Pages
This is the web page where you intend to bring your prospect leads after clicking a link, button or text in an email or blog as a result of a call-to-action campaign.
 
Forms and Surveys
Forms and surveys are powerful engagement tools. Automating the sending, processing of data, and generating of report out of these forms and surveys help companies in a variety of ways.
 
Website Visitor Tracking
Web Analytics and the popular Google Analytics help analyze web traffic. Number of visitors, their activity on the site, and their demographic profile when analyze results to formulation of better marketing campaigns.
 
CRM Integration
Integrating your marketing automation database with CRM systems like Salesforce, Microsoft Dynamics, and Sugar CRM helps you in understanding better your leads and customers. CRM connects the dots between marketing, sales and customer service.
 
Web Event Integration
Web events like webinars require a lot of efforts to organize. Integrating such activity into your marketing software helps you save time and even allows you reach a greater number of participants.
 
Social Marketing
Social media marketing can be automated. Auto-post, auto-tweet, and auto-respond features are now all possible to be incorporated in your social media campaigns.
 
Analytics and Reports
With real-time reports, your time to make sound decision relevant to your next marketing strategy can be maximized. Going deeper with the analytics features, like the dashboard, your marketing solution can help you analyze better the bigger picture of the market where you are operating.
 
In addition, don’t forget to check the common features like ease of use, overall speed performance, and availability of training and support, and mobility features.
 
Solutions per Business Size, per Vendor
Marketing software solutions are available from a wide range of vendors. They are segmented into three major levels: Enterprise Players, Small and Medium Business Players, Niche Providers. Solution providers, industry analysts, consultants and software users agree the these segments were formed by carefully considering these parameters:
 
  • Target industry
  • Features included
  • Focus or scope covered
  • Degree of integration
  • Ease-of-use and internal resources available
  • Efficiency of internal processes and relevance of designed flows
  • Content and relevant offers
 
Eloqua and Marketo are both enterprise players that offer a variety of functions on the solutions they provide. Aprimo, Unica, Teradata and SAS Institute are also among of the top performers in this market segment.
 
In the SMB market is where many players are thriving and competing against each other in providing the best-of-breed (industry-specific) and hybrid (or CRM that includes marketing functions) solutions. Salesforce.com, SAP and Microsoft all offers solutions that can be integrated with another vendor’s technology tools.
 
Neolane, Exact Target and Silverpop are niche players. They are also known as specialist marketing automation vendors. Most of these specialists are providing marketing solutions to the B2C and B2B consumer markets.
 
Pricing Considerations
Below list of marketing software solutions is a mix of cloud-based, SMB, and subscription-based pricing model. They were regarded as the top 15 marketing software solutions that can boost your business today.
 
  1. Marketo
  2. Vocus
  3. HubSpot
  4. Yesware
  5. Sailthru
  6. Optimove
  7. LocalVox 
  8. MailChimp
  9. Infusionsoft
  10. ThriveHive
  11. Demandbase
  12. WordStream
  13. Act-On
  14. CAKE
  15. Optify
 
It is oftentimes a big challenge to many software buyers to accurately calculate the total cost of a marketing solution. As your partner in business, we at ITQlick.com would like to help you on this area of concern. Here are the tips that we want you to work on properly.
 
  1. Determine your resources and budget, including the staff you'll need to oversee the effort required in various stages of the acquisition process.
  2. Determine which software capabilities you would like to acquire and set performance targets that could be realistically achieved when these automation functionalities are applied.
  3. Consider your organization’s culture to ensure that once the marketing solution is already up and running, everybody will do their part in achieving your marketing goals.
  4. We highly recommend that you examine these parameters when figuring out the total cost of owning a marketing software solution.
    1. Base-product pricing (one-time license fee or subscription premium)
    2. Length of contract
    3. Administrative costs
    4. Costs of optional features
    5. Implementation costs (consultant and contractor fees)
    6. Training costs
    7. Cost per user (if part of the solution)
 
Market Trends
There is report stating that “by 2020, customer will manage 85% of the relationship with a company without even talking to a human”. Taking this on a neutral approach, the marketing solution industry is destined to grow and even with the absence of the voices and gestures from human communicators, relationship that are only possible to be established with interactions between customers will stay strong and connected. Evolutions in the marketing industry keep on coming and there will be no other first-hand beneficiaries on these but you business owners.
 
Big data, cloud-computing, and mobile apps will remain the buzz words that you and your customers will keep on exchanging with. Sales will continue to boost with all these things harmonizing the customer signals and digital footprints of the marketing world. Upgrade your marketing strategies. Today is the right time to acquire the right marketing software solution for your business.

ITQlick chart - 2022 best Marketing Software

2022 best Marketing Software | ITQlick.com
Finding the right Marketing software for your business
Proper Marketing software selections are the precursor to successful deployment and business growth. Finding the right Marketing solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



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Author - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.