Compare ActiveDEMAND and WordStream - Oct 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - ActiveDEMAND or WordStream?

ActiveDEMAND is more expensive to implement (TCO) than WordStream, and ActiveDEMAND is rated higher (80/100) than WordStream (78/100).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ActiveDEMAND Vs. Wordstream, Inc.

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

Wordstream, Inc.: WordStream Inc. provides Internet marketing software-search engine marketing tools for SEO and pay-per-click (PPC). It offers PPC Advisor, a PPC marketing management software for creating and managing PPC campaigns; and AdWords Performance Grader, an adword tool to help AdWords advertisers understand how well their campaigns are performing compared...

Who is more expensive? ActiveDEMAND or WordStream Advisor?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ActiveDEMAND and WordStream Advisor.

ActiveDEMAND price starts at $15 per user/month , On a scale between 1 to 10 ActiveDEMAND is rated 4, which is lower than the average cost of Lead Generation software. WordStream Advisor price starts at $229 per month , When comparing WordStream Advisor to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: ActiveDEMAND cost is around the same cost of WordStream Advisor.

Which software includes more/better features?

We've compared ActiveDEMAND Vs. WordStream based on some of the most important and required Lead Generation features.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

WordStream Advisor: We are still working to collect the list of features for WordStream Advisor.

Target customer size

ActiveDEMAND's typical customers include: Small, medium and large size businesses, and WordStream Advisor's target customer size include: SMBs.