Shlomi Lavi /
Oct 10, 2022
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Bottom Line: Which is Better - WordStream or ActiveDEMAND?
ActiveDEMAND is more expensive to implement (TCO) than WordStream, and ActiveDEMAND is rated higher (80/100) than WordStream (78/100).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Wordstream, Inc. Vs. ActiveDEMAND
Wordstream, Inc.: WordStream Inc. provides Internet marketing software-search engine marketing tools for SEO and pay-per-click (PPC). It offers PPC Advisor, a PPC marketing management software for creating and managing PPC campaigns; and AdWords Performance Grader, an adword tool to help AdWords advertisers understand how well their campaigns are performing compared...
ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...
Who is more expensive? WordStream Advisor or ActiveDEMAND?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for WordStream Advisor and ActiveDEMAND.
WordStream Advisor price starts at $229 per month , On a scale between 1 to 10 WordStream Advisor is rated 4, which is lower than the average cost of Lead Generation software. ActiveDEMAND price starts at $15 per user/month , When comparing ActiveDEMAND to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.
Bottom line: WordStream Advisor cost is around the same cost of ActiveDEMAND.
Which software includes more/better features?
We've compared WordStream Vs. ActiveDEMAND based on some of the most important and required Lead Generation features.
WordStream Advisor: We are still working to collect the list of features for WordStream Advisor.
ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.
Target customer size
WordStream Advisor's typical customers include: SMBs, and ActiveDEMAND's target customer size include: Small, medium and large size businesses.