Compare ActiveDEMAND and ZoomInfo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - ActiveDEMAND or ZoomInfo?

ZoomInfo is more expensive to implement (TCO) than ActiveDEMAND, and ActiveDEMAND is rated higher (80/100) than ZoomInfo (62/100). ZoomInfo offers users more features (5) than ActiveDEMAND (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ActiveDEMAND Vs. ZoomInfo

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

ZoomInfo: Find the prospects you are looking for based on industry, location, company size, company revenue, job title, job function, and more. ZoomInfo’s database provides access to the most direct dials and email addresses than any other market intelligence provider.

Who is more expensive? ActiveDEMAND or ZoomInfo?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ActiveDEMAND and ZoomInfo.

ActiveDEMAND price starts at $15 per user/month , On a scale between 1 to 10 ActiveDEMAND is rated 4, which is lower than the average cost of Lead Generation software. ZoomInfo price starts at $1,800 per license , When comparing ZoomInfo to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: ActiveDEMAND cost is around the same cost of ZoomInfo.

Which software includes more/better features?

We've compared ActiveDEMAND Vs. ZoomInfo based on some of the most important and required Lead Generation features.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

ZoomInfo: Lead Management, Database Management, Automatic Lead Entry, Prospecting Tools, Contact Management.

Target customer size

ActiveDEMAND's typical customers include: Small, medium and large size businesses, and ZoomInfo's target customer size include: Small, medium and large size businesses.