Compare AdButler and Ensighten - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdButler or Ensighten?

AdButler is more expensive to implement (TCO) than Ensighten, and AdButler is rated higher (92/100) than Ensighten (90/100).

Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SparkLIT Vs. Ensighten

SparkLIT: For over 14 years SparkLIT has been creating SaaS web apps used by millions of people. Join our team and work on interesting problems in a fun environment with an experienced group of programmers. At SparkLIT we strive to provide a positive team culture that balances life and frequently challenging work as we push ourselves to delight our users....

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? AdButler or Ensighten?

The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdButler and Ensighten.

AdButler price starts at $109 per month , On a scale between 1 to 10 AdButler is rated 4, which is lower than the average cost of Ad Server software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdButler is rated 4, which is lower than the average cost of Ad Server software.

Bottom line: AdButler cost is around the same cost of Ensighten.

Which software includes more/better features?

We've compared AdButler Vs. Ensighten based on some of the most important and required Ad Server features.

AdButler: We are still working to collect the list of features for AdButler.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

AdButler is a fully customizable ad serving solution. and Ensighten's target customer size include: Small, medium and large size businesses.