Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - AdClarity or Octupus?
AdClarity is more expensive to implement (TCO) than Octupus, and AdClarity is rated higher (91/100) than Octupus (56/100). Both tools offer the same amount of features.
Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdClarity Vs. Direction Software
AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...
Direction Software: We are a software services firm, specialized in developing & implementing Internet strategies for businesses & providing high-end software development services including Custom Programming & offshore Development. We also have a wealth of experience in developing client/server and object oriented solutions in a diverse range of environments.
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Who is more expensive? AdClarity or Octupus?
The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdClarity and Octupus.
AdClarity price starts at $350 per user/month , On a scale between 1 to 10 AdClarity is rated 6, which is similar to the average cost of Media Intelligence software. Octupus price starts at $49 per month , When comparing Octupus to its competitors, the software is rated 4 - lower than the average Media Intelligence software cost.
Bottom line: AdClarity is more expensive than Octupus.
Which software includes more/better features?
We've compared AdClarity Vs. Octupus based on some of the most important and required Media Intelligence features.
AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.
Octupus: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation. Customers of the software mainly include small and medium businesses.