Compare Adobe Campaign and Omnisend - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Campaign or Omnisend?

Adobe Campaign is more expensive to implement (TCO) than Omnisend, and Omnisend is rated higher (89/100) than Adobe Campaign (79/100). Omnisend offers users more features (5) than Adobe Campaign (0). There is a clear winner in this case and it is Omnisend!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. Omnisend

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...

Who is more expensive? Adobe Campaign or Omnisend?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Campaign and Omnisend.

Adobe Campaign price starts at $10 per month , On a scale between 1 to 10 Adobe Campaign is rated 6, which is similar to the average cost of Email Marketing software. Omnisend price starts at $16 per month , When comparing Omnisend to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Adobe Campaign is more expensive than Omnisend.

Which software includes more/better features?

We've compared Adobe Campaign Vs. Omnisend based on some of the most important and required Email Marketing features.

Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.

Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.

Target customer size

Adobe Campaign's typical customers include: Medium and large size businesses, and Omnisend's target customer size include: Small businesses and start ups.