Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - Adobe Social or Delta Marketing Cloud?
Adobe Social is more expensive to implement (TCO) than Delta Marketing Cloud, and Adobe Social is rated higher (91/100) than Delta Marketing Cloud (62/100). Adobe Social offers users more features (5) than Delta Marketing Cloud (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. MRP
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
MRP: MRP is a global provider of marketing intelligence, software, and services. For over 13 years, clients have relied on MRP to drive pipeline and deliver the insights needed to more effectively sell to their key target markets. MRP’s Delta Marketing Cloud combines predictive intelligence with integrated marketing tactics to deliver closed-loop market...
Who is more expensive? Adobe Social or Delta Marketing Cloud?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Social and Delta Marketing Cloud.
Adobe Social price starts at $52.99 per month , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. Delta Marketing Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software.
Bottom line: Adobe Social is more expensive than Delta Marketing Cloud.
Which software includes more/better features?
We've compared Adobe Social Vs. Delta Marketing Cloud based on some of the most important and required Social Media Management features.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Delta Marketing Cloud: We are still working to collect the list of features for Delta Marketing Cloud.
Target customer size
Adobe Social tries to do everything and fails in most. and Delta Marketing Cloud's target customer size include: Small, medium and large size businesses.