Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - Adobe Social or Expion?
Adobe Social is more expensive to implement (TCO) than Expion, and Adobe Social is rated higher (91/100) than Expion (62/100). Expion offers users more features (7) than Adobe Social (5).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Adobe Vs. Expion
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Expion: Expion is a social software company. Our centralized platform empowers global brands, agencies, and retailers to localize and manage their social marketing efforts. Expion provides scalable enterprise-grade software to listen, content plan, publish, moderate, analyze, govern and share content on Facebook, Twitter, Google+, Instagram and other socia...
Who is more expensive? Adobe Social or Expion?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Social and Expion.
Adobe Social price starts at $52.99 per month , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. Expion accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software.
Bottom line: Adobe Social cost is around the same cost of Expion.
Which software includes more/better features?
We've compared Adobe Social Vs. Expion based on some of the most important and required Social Media Management features.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Expion: Coupons Support, Business Content Sharing, Facebook Integration, Global Content Library, Content Templates.
Target customer size
Adobe Social tries to do everything and fails in most. Expion is suitable for global brands and industries related to retail, media/entertainment and agencies that are looking for a way to manage their social contents from one single place.