Compare Adobe Social and Union Metrics - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Social or Union Metrics?

Adobe Social is more expensive to implement (TCO) than Union Metrics, and Adobe Social is rated higher (91/100) than Union Metrics (25/100). Adobe Social offers users more features (5) than Union Metrics (0).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe Vs. Union Metrics

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Union Metrics: At Union Metrics, we strive to give you more than just social media analytics; we want to provide you with social media answers. Union Metrics enables all businesses – from small companies to the world’s largest brands – to optimize their social strategy with better analytics on the channels that matter most. Union Metrics is headquartered in San F...

Who is more expensive? Adobe Social or Union Metrics?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Social and Union Metrics.

Adobe Social price starts at $52.99 per month , On a scale between 1 to 10 Adobe Social is rated 4, which is lower than the average cost of Social Media Management software. Union Metrics price starts at $49 per user/month , When comparing Union Metrics to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Adobe Social cost is around the same cost of Union Metrics.

Which software includes more/better features?

We've compared Adobe Social Vs. Union Metrics based on some of the most important and required Social Media Management features.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Union Metrics: We are still working to collect the list of features for Union Metrics.

Target customer size

Adobe Social tries to do everything and fails in most. and Union Metrics's target customer size include: Small, medium and large size businesses.