Compare AdStage and Taboola - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdStage or Taboola?

Taboola is more expensive to implement (TCO) than AdStage, and Taboola is rated higher (83/100) than AdStage (80/100).

Looking for the right Paid Search Marketing (PPC) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdStage Vs. Taboola

AdStage: We're not a sales organization and we're not an agency. We are a technology and design company. We're building advanced tools with machine learning to help businesses of all sizes advertise more effectively. The AdStage platform brings together usability, smart design and intelligence technology to help businesses make sense of their ad data.

Taboola: Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new...

Who is more expensive? AdStage or Taboola?

The real total cost of ownership (TCO) of Paid Search Marketing (PPC) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdStage and Taboola.

AdStage price starts at $149 per month , On a scale between 1 to 10 AdStage is rated 4, which is lower than the average cost of Paid Search Marketing (PPC) software. Taboola price starts at $300 per month , When comparing Taboola to its competitors, the software is rated 6 - similar to the average Paid Search Marketing (PPC) software cost.

Bottom line: Taboola is more expensive than AdStage.

Which software includes more/better features?

We've compared AdStage Vs. Taboola based on some of the most important and required Paid Search Marketing (PPC) features.

AdStage: We are still working to collect the list of features for AdStage.

Taboola: We are still working to collect the list of features for Taboola.

Target customer size

AdStage's typical customers include: Small, medium and large size businesses, Customers of the software include small and medium businesses as well as large enterprises.