Taboola Review - why 2.8 stars?

Taboola Review
ITQlick Score: 83/100
ITQlick Rating:
Pricing: 7/10 - high cost
Category: Paid Search Marketing (PPC) -> Taboola review
Ranking:Ranked 2 out of 8 Paid Search Marketing (PPC) systems
Company: Taboola
Pricing: starts at $300 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Taboola pricing, Taboola alternatives
Shlomi LaviShlomi Lavi / updated: Jun 25, 2022

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What is Taboola?

Taboola is an ad management and content monetization platform for businesses of all sizes. It helps in driving traffic and increasing customer engagement, among other capabilities. The platform was developed and launched by Taboola headquartered in New York, United States.

Who is it best for?

Customers of the software include small and medium businesses as well as large enterprises. Major industries and domains where it can be used include retail and wholesale, media and publishing, healthcare and hospitality, financial services, and others. Some notable clients of the platform include The Atlantic, Ben & Jerry’s, Ancestry.com, and others.

Main features and functionalities

The platform helps in effectively driving the traffic by getting the content recognized on top visited websites over the web. It optimizes content for the right audience and in line with the marketing goals. The platform serves up to 1.5 billion recommendation per day which translates to 45 million per month. Additionally, for advertisers, it makes possible over 24 million unique visits.

Taboola helps in acquiring leads and boosting sales for both B2C and B2B marketers. The cutting edge algorithm engine of the platform ensures that content reaches the relevant audience. It also offers real-time performance insights and tracks ROI in addition to optimizing the content campaigns.

What is the actual cost?

The cost of license starts at $300 per month. ITQlick pricing score is 7 out of 10 (10 is most expensive). Access ITQlick pricing guide for Taboola. You can also find here pricing information from Taboola's website.

How it stacks up?

Access a head to head analysis of Taboola vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Taboola
ITQlick rating
2.8/5
Score
83/100
Pricing
7/10
License pricing
$300 per month
Functionality
5
Compare
ZergNet
ITQlick rating
4.3/5
Score
88/100
Pricing
4.6/10
License pricing
Pricing not available
Functionality
3
AdStage
ITQlick rating
4.8/5
Score
80/100
Pricing
5.8/10
License pricing
$149 per month
Functionality
3
Adblade
ITQlick rating
3.8/5
Score
80/100
Pricing
3.8/10
License pricing
Pricing not available
Functionality
3
Zemanta
ITQlick rating
3.2/5
Score
73/100
Pricing
4/10
License pricing
Pricing not available
Functionality
3

Frequently Asked Questions (FAQs)

Is it the best Paid Search Marketing (PPC) system?

Taboola is ranked 2 out of 8 software in their category (Paid Search Marketing (PPC) systems).

How they are rated on ITQlick?

The rating of Taboola is 2.8 stars out of 5 and the total score is 83 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Taboola makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Taboola on your mobile/smart phone.

What should we ask during a demo session?

Differences between Taboola and alternatives?

The most popular alternatives to Taboola in 2023: ZergNet, AdStage, Adblade, Zemanta, Ptengine. Access the complete competitors analysis here - Taboola VS Paid Search Marketing (PPC) Software alternatives.

List of categories

Content Marketing
Marketing
Online Marketing
Paid Search Marketing (PPC)
PPC marketing

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.