Compare Ahrefs and Marchex - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ahrefs or Marchex?

Marchex is more expensive to implement (TCO) than Ahrefs, and Ahrefs is rated higher (77/100) than Marchex (62/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ahrefs Pte. Ltd. Vs. Marchex

Ahrefs Pte. Ltd.: Ahrefs history dates back to 2011 when our first version of Site Explorer was introduced to the public after one year of thorough preparation and data mining. With the launch of Site Explorer, Ahrefs stirred the stagnant field of backlink analysis and kick-started a new round of competition among SEO tool providers back then and quickly became one ...

Marchex: Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.

Who is more expensive? Ahrefs or Marchex?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ahrefs and Marchex.

Ahrefs price starts at $99 per user/month , On a scale between 1 to 10 Ahrefs is rated 6, which is similar to the average cost of SEO/SEM software. Marchex price starts at $500 per month , When comparing Marchex to its competitors, the software is rated 6 - similar to the average SEO/SEM software cost.

Bottom line: Ahrefs cost is around the same cost of Marchex.

Which software includes more/better features?

We've compared Ahrefs Vs. Marchex based on some of the most important and required SEO/SEM features.

Ahrefs: We are still working to collect the list of features for Ahrefs.

Marchex: We are still working to collect the list of features for Marchex.

Target customer size

The typical customers of Ahrefs software are the entrepreneurs belonging to small (having one to 100 employees) and/or medium-sized (having more than 100 to 1,000 employees) businesses that rely on the industry sector of IT and other related services, mainly with search engine optimization/SEO and search engine marketing/SEM. and Marchex's target customer size include: Small, medium and large size businesses.