Compare Balihoo and DoubleClick for Publishers - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Balihoo or DoubleClick for Publishers?

DoubleClick for Publishers is more expensive to implement (TCO) than Balihoo, and DoubleClick for Publishers is rated higher (82/100) than Balihoo (79/100).

Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Balihoo Vs. Google

Balihoo: Welcome! We are Balihoo, the leading local marketing platform, helping national brands activate millions of data-driven campaigns. We pride ourselves on our cloud-based technology, which incorporates a full suite of solution modules, ranging from traditional tactics to local digital tactics. Each module marries powerful technology with data, allowi...

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? Balihoo or DoubleClick for Publishers?

The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Balihoo and DoubleClick for Publishers.

Balihoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Balihoo is rated 2, which is much lower than the average cost of Ad Server software. DoubleClick for Publishers price starts at $1,500 per month , When comparing DoubleClick for Publishers to its competitors, the software is rated 2 - much lower than the average Ad Server software cost.

Bottom line: Balihoo cost is around the same cost of DoubleClick for Publishers.

Which software includes more/better features?

We've compared Balihoo Vs. DoubleClick for Publishers based on some of the most important and required Ad Server features.

Balihoo: We are still working to collect the list of features for Balihoo.

DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.

Target customer size

Balihoo's typical customers include: Small, medium and large size businesses, and DoubleClick for Publishers's target customer size include: Small, medium and large size businesses.