Compare DoubleClick for Publishers and Balihoo - Jul 2022

Shlomi LaviShlomi Lavi / Jul 09, 2022

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Bottom Line: Which is Better - DoubleClick for Publishers or Balihoo?

Balihoo is more expensive to implement (TCO) than DoubleClick for Publishers, and DoubleClick for Publishers is rated higher (82/100) than Balihoo (79/100).

Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. Balihoo

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Balihoo: Welcome! We are Balihoo, the leading local marketing platform, helping national brands activate millions of data-driven campaigns. We pride ourselves on our cloud-based technology, which incorporates a full suite of solution modules, ranging from traditional tactics to local digital tactics. Each module marries powerful technology with data, allowi...

Who is more expensive? DoubleClick for Publishers or Balihoo?

The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for DoubleClick for Publishers and Balihoo.

DoubleClick for Publishers price starts at $1,500 per month , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software. Balihoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software.

Bottom line: DoubleClick for Publishers cost is around the same cost of Balihoo.

Which software includes more/better features?

We've compared DoubleClick for Publishers Vs. Balihoo based on some of the most important and required Ad Server features.

DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.

Balihoo: We are still working to collect the list of features for Balihoo.

Target customer size

DoubleClick for Publishers's typical customers include: Small, medium and large size businesses, and Balihoo's target customer size include: Small, medium and large size businesses.

DoubleClick for Publishers

ITQlick rating
(4.9/5)

starts at $1,500 per month

DoubleClick for Publishers is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. DoubleClick for Publishers received a rating of 4.9 from ITQlick tea...

Categories: Marketing, Digital Advertising.

Balihoo

ITQlick rating
(3.9/5)

Balihoo software is a location-based digital advertising platform that helps businesses to transform their unique location data into a practically infinite number of distinct, micro-relevant display adverts.

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

DoubleClick for Publishers: 0 Features

We are working to collect the list of features

Balihoo: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
DoubleCl...
ITQlick rating
4.9/5
Score
82/100
Pricing
3/10
License pricing
$1,500 per month
Functionality
3
Compare
Balihoo
ITQlick rating
3.9/5
Score
79/100
Pricing
3/10
License pricing
Pricing not available
Functionality
3
AdButler
ITQlick rating
4.2/5
Score
92/100
Pricing
5.2/10
License pricing
$109 per month
Functionality
3
SAS Inte...
ITQlick rating
5/5
Score
62/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
3
Clickky
ITQlick rating
3.1/5
Score
62/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.