Shlomi Lavi /
Jul 09, 2022
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Bottom Line: Which is Better - DoubleClick for Publishers or Balihoo?
Balihoo is more expensive to implement (TCO) than DoubleClick for Publishers, and DoubleClick for Publishers is rated higher (82/100) than Balihoo (79/100).
Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Google Vs. Balihoo
Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.
Balihoo: Welcome! We are Balihoo, the leading local marketing platform, helping national brands activate millions of data-driven campaigns. We pride ourselves on our cloud-based technology, which incorporates a full suite of solution modules, ranging from traditional tactics to local digital tactics. Each module marries powerful technology with data, allowi...
Who is more expensive? DoubleClick for Publishers or Balihoo?
The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for DoubleClick for Publishers and Balihoo.
DoubleClick for Publishers price starts at $1,500 per month , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software. Balihoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software.
Bottom line: DoubleClick for Publishers cost is around the same cost of Balihoo.
Which software includes more/better features?
We've compared DoubleClick for Publishers Vs. Balihoo based on some of the most important and required Ad Server features.
DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.
Balihoo: We are still working to collect the list of features for Balihoo.
Target customer size
DoubleClick for Publishers's typical customers include: Small, medium and large size businesses, and Balihoo's target customer size include: Small, medium and large size businesses.