Shlomi Lavi /
Apr 27, 2022
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Bottom Line: Which is Better - Boingnet or Ensighten?
Ensighten is more expensive to implement (TCO) than Boingnet, and Ensighten is rated higher (90/100) than Boingnet (62/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Boingnet Vs. Ensighten
Boingnet: Boingnet's Lightweight Marketing Automation is an easy, fast and affordable platform for marketing teams and agencies that want to build integrated web, email and direct mail campaigns with PURLs, landing pages, microsites and drip campaigns. Direct marketers and direct agencies use Boingnet for integrated, powerful cross-channel campaigns, while s...
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? Boingnet or Ensighten?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Boingnet and Ensighten.
Boingnet price starts at $99 per user/month , On a scale between 1 to 10 Boingnet is rated 2, which is much lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Boingnet is rated 2, which is much lower than the average cost of Marketing Automation software.
Bottom line: Ensighten is more expensive than Boingnet.
Which software includes more/better features?
We've compared Boingnet Vs. Ensighten based on some of the most important and required Marketing Automation features.
Boingnet: We are still working to collect the list of features for Boingnet.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
Boingnet's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.