Compare Ensighten and Boingnet - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or Boingnet?

Ensighten is more expensive to implement (TCO) than Boingnet, and Ensighten is rated higher (90/100) than Boingnet (62/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Boingnet

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Boingnet: Boingnet's Lightweight Marketing Automation is an easy, fast and affordable platform for marketing teams and agencies that want to build integrated web, email and direct mail campaigns with PURLs, landing pages, microsites and drip campaigns. Direct marketers and direct agencies use Boingnet for integrated, powerful cross-channel campaigns, while s...

Who is more expensive? Ensighten or Boingnet?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and Boingnet.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. Boingnet price starts at $99 per user/month , When comparing Boingnet to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Ensighten is more expensive than Boingnet.

Which software includes more/better features?

We've compared Ensighten Vs. Boingnet based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

Boingnet: We are still working to collect the list of features for Boingnet.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and Boingnet's target customer size include: Small, medium and large size businesses.