Compare Brandwatch and Brand V02 - Feb 2022

Shlomi Lavi

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Bottom Line: Which is Better - Brandwatch or Brand V02?

Brandwatch is more expensive to implement (TCO) than Brand V02, and Brandwatch is rated higher (78/100) than Brand V02 (56/100). Both tools offer the same amount of features.

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BRANDWATCH Vs. BrandVO2

BRANDWATCH: Brandwatch is one of the world’s leading social media monitoring applications. We help customers from all across the globe discover, understand and respond to comments made about them on the web in real time.

BrandVO2: Brand VO2 was developed by veteran brand marketers frustrated with the lack of digital tools available to identify emerging market trends, threats and competitive opportunities. We believe that on-line brand health surveys are fundamentally flawed in that they present lagging data and are sourced from paid research respondents

Who is more expensive? Brandwatch or Brand V02?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brandwatch and Brand V02.

Brandwatch price starts at $800 per license , On a scale between 1 to 10 Brandwatch is rated 6, which is similar to the average cost of Reputation Management software. Brand V02 price starts at $20,000 per user/year , When comparing Brand V02 to its competitors, the software is rated 4 - lower than the average Reputation Management software cost.

Bottom line: Brandwatch is more expensive than Brand V02.

Which software includes more/better features?

We've compared Brandwatch Vs. Brand V02 based on some of the most important and required Reputation Management features.

Brandwatch: Data Import/Export, Basic Reports, Online Customer Support.

Brand V02: Data Filtering, Sentiment Analysis, Social Media Metrics.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. The software is a viable solution for businesses of all sizes and a wide range of types.