Compare BrightLocal and Whitespark - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - BrightLocal or Whitespark?

Whitespark is more expensive to implement (TCO) than BrightLocal, and Whitespark is rated higher (88/100) than BrightLocal (85/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BrightLocal Vs. Whitespark Inc.

BrightLocal: BrightLocal was founded in 2009 by Ed Eliot & Myles Anderson. Having spent 10+ years working for large media & internet businesses we wanted a change & relished the chance to use our knowledge to help local businesses grow through effective use of search marketing. BrightLocal started out as a search agency providing local search services to a ...

Whitespark Inc.: Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local SEO and we’re known far and wide for writing and speaking on it.

Who is more expensive? BrightLocal or Whitespark Local Citation Finder?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for BrightLocal and Whitespark Local Citation Finder.

BrightLocal price starts at $8 per location/month , On a scale between 1 to 10 BrightLocal is rated 4, which is lower than the average cost of SEO/SEM software. Whitespark Local Citation Finder price starts at $39 per month , When comparing Whitespark Local Citation Finder to its competitors, the software is rated 4 - lower than the average SEO/SEM software cost.

Bottom line: BrightLocal cost is around the same cost of Whitespark Local Citation Finder.

Which software includes more/better features?

We've compared BrightLocal Vs. Whitespark based on some of the most important and required SEO/SEM features.

BrightLocal: We are still working to collect the list of features for BrightLocal.

Whitespark Local Citation Finder: We are still working to collect the list of features for Whitespark Local Citation Finder.

Target customer size

The common customers of BrightLocal software are the entrepreneurs engaging with small and/or medium-sized businesses that have one to 100 employees and more than 100 to 1,000 employeesrespectively making the most of the benefits from the industry sector of Information Technology and other IT related services, typically with the search engine marketing (SEM) and SEO. Typical customers of this program are small to large local businesses that want to improve their search ranking.