Compare Campaign Monitor and Omnisend - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Campaign Monitor or Omnisend?

Campaign Monitor is more expensive to implement (TCO) than Omnisend, and Campaign Monitor is rated higher (91/100) than Omnisend (89/100). Both tools offer the same amount of features.

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Campaign Monitor Vs. Omnisend

Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive! Help web designers grow their businesses by offering email newsletters as an extra service. Campaign Monitor is a tool for web designers. Use Campaign Monitor t...

Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...

Who is more expensive? Campaign Monitor or Omnisend?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Campaign Monitor and Omnisend.

Campaign Monitor price starts at $9 per month , On a scale between 1 to 10 Campaign Monitor is rated 6, which is similar to the average cost of Email Marketing software. Omnisend price starts at $16 per month , When comparing Omnisend to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Campaign Monitor is more expensive than Omnisend.

Which software includes more/better features?

We've compared Campaign Monitor Vs. Omnisend based on some of the most important and required Email Marketing features.

Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.

Target customer size

The software is best for small and medium business as well as large enterprises. and Omnisend's target customer size include: Small businesses and start ups.