Campaign Monitor Review - why 4.6 stars?

Campaign Monitor Review
ITQlick Score: 91/100
ITQlick Rating: (4.6/5)
Pricing: 6/10 - average cost
Category: Email Marketing -> Campaign Monitor
Ranking:Ranked 5 out of 138 Email Marketing systems
Company: Campaign Monitor
Pricing: starts at $9 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Campaign Monitor pricing, Campaign Monitor alternatives

Shlomi LaviShlomi Lavi / updated: Mar 19, 2022

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What is Campaign Monitor and its features?

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliable channel that can be used to promote customer engagement growth and promote loyalty.

Some of the core features include dynamic content, drip campaigns, mailing list management, and WYSIWYG email editor among many more. Campaign Monitor is a product of a company by a similar name, Campaign Monitor, which is based in the United States. Since it was founded in 2004, the company has been able to serve over 250,000 customers and also won in the 2018 NEXT Award.

What is Campaign Monitor rating?

The rating of Campaign Monitor is 4.6 stars out of 5 and the total score is 91 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses Campaign Monitor?

The software is best for small and medium business as well as large enterprises. The flexible structure and different editions of the software make it suitable for varying marketing needs of the clients. The software can manage to deal and regulate thousands of marketing emails at the same time.

If online marketing forms an integral and important part of your marketing strategy, Campaign Monitor is definitely an option worth considering. The software has been deployed by small town companies as well as several Fortune 500 corporations for their email marketing campaigns.

Customers of Campaign Monitor include over 100,000 big and small companies all over the world. Some major clients include Panic Inc., Cameron Moll, Pronto Marketing, Time Out Magazine, and FontShop Inc. etc.

Is it easy to use?

Yes, Campaign Monitor makes it fairly easy to use. This product is user friendly and intuitive.

Is Campaign Monitor cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Campaign Monitor on your mobile/smart phone.

Is Campaign Monitor the best Email Marketing system?

Campaign Monitor is ranked 5 out of 138 software in their category (Email Marketing systems).

What are their main features and functionalities?

The software provides you with creative marketing solutions along with extensive customization options so that you can personalize your email marketing campaign. A wide range of templates and layouts is available where you can add your logo, colors, text, images and other parameters and optimize for them for mobile devices.

Important list management services of the software include preferences management, signup forms, and multiple lists and segments. Main delivery methods of the software are email, monthly newsletters, and triggered campaigns. Triggered campaigns can be initiated any time and cater the specialized needs of businesses.

Campaign Monitor offers over 1,000 free email templates which can be used for different campaigns. Additionally, the software also offers integration with popular content management systems such as Drupal, Google Analytics, SalesForce, and WordPress.

What are Campaign Monitor's pros? (5 Pros)

  • Easy to setup and use.
  • It has a nice user interface.
  • Campaign Monitor pricing is fair compared to other alternatives.
  • Has a WYSIWYG email editor that lets you see what you are creating as you go.
  • Personalization options on the software allow you to add your own text, images, and logos to the templates.

What are Campaign Monitor's cons? (5 cons)

  • Has no free trial for testing purposes.
  • Requires an internet connection to use the tool.
  • Delivery methods of the software do not include SMS delivery and voice email marketing.
  • Unlike some other systems, there are no multi-language and multi-currency capabilities on Campaign Monitor.
  • There is no app of Campaign Monitor for mobile operating systems.

Who are their main alternatives?

The two main competitors of Campaign Monitor include Benchmark Email and Sender. Benchmark Email pricing starts at $13.99 per month, while Campaign Monitor pricing is cheaper as it starts from $9 per month. Still, on the pricing aspect, Benchmark Email offers a free account whereas Campaign Monitor does not. Based on the online reviews, Benchmark Email is rated 4.4, while Campaign Monitor has been awarded a rating of 4.6.

With regards to the online review, Sender stands at a rating of 4.4, whereas Campaign Monitor is rated 4.6. Both have unique key features for instance Sender has multi-channel marketing and real-time analysis features, whereas Content Monitor has WYSIWYG editor and bounce tracking features. Sender is more expensive as the pricing starts at $10/month while Campaign Monitor pricing starts from $9/month.

What is the cost of Campaign Monitor?

Campaign Monitor pricing plans depend upon the number of Contacts. The Basic plan starts at $9 per month. The Unlimited plan starts at $29 per month. The Premium plan starts at $149 per month. The plan increases with the number of contacts.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 6 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Campaign Monitor. You can also find here pricing information from Campaign Monitor's website.

What should you ask Campaign Monitor during a demo session? (65 questions)

Schedule a demo with Campaign Monitor and access 65 must ask questions for the vendor while watching Campaign Monitor in action.

Where Campaign Monitor is used?

Campaign Monitor is an email marketing tool that is designed to fit businesses of any size, that is, small, midsized, and large business. The software is suitable for both individuals as well as organizations. Some of the popular customers of Campaign Monitor include Equinox, Adidas, Showtime, The Drake Hotel, and many more.

List of categories

Content Marketing
Campaign Management
Email Marketing
Marketing Analytics
Marketing Automation

List of features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email

Campaign Monitor Vs. Alternatives

ITQlick rating
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$9 per month
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$17 per month
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$9.99 per month
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$335 per month
ITQlick rating
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$19 per month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.