Campaign Monitor Review

Shlomi Lavi / updated: Jul 16, 2020

What is Campaign Monitor Used For?

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliable channel that can be used to promote customer engagement growth and promote loyalty.

Some of the core features include dynamic content, drip campaigns, mailing list management, and WYSIWYG email editor among many more. Campaign Monitor is a product of a company by a similar name, Campaign Monitor, which is based in the United States. Since it was founded in 2004, the company has been able to serve over 250,000 customers and also won in the 2018 NEXT Award.

Average Rating -

The rating of Campaign Monitor is 4.6 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

The software is best for small and medium business as well as large enterprises. The flexible structure and different editions of the software make it suitable for varying marketing needs of the clients. The software can manage to deal and regulate thousands of marketing emails at the same time.

If online marketing forms an integral and important part of your marketing strategy, Campaign Monitor is definitely an option worth considering. The software has been deployed by small town companies as well as several Fortune 500 corporations for their email marketing campaigns.

Customers of Campaign Monitor include over 100,000 big and small companies all over the world. Some major clients include Panic Inc., Cameron Moll, Pronto Marketing, Time Out Magazine, and FontShop Inc. etc.

Features

The software provides you with creative marketing solutions along with extensive customization options so that you can personalize your email marketing campaign. A wide range of templates and layouts is available where you can add your logo, colors, text, images and other parameters and optimize for them for mobile devices.

Important list management services of the software include preferences management, signup forms, and multiple lists and segments. Main delivery methods of the software are email, monthly newsletters, and triggered campaigns. Triggered campaigns can be initiated any time and cater the specialized needs of businesses.

Campaign Monitor offers over 1,000 free email templates which can be used for different campaigns. Additionally, the software also offers integration with popular content management systems such as Drupal, Google Analytics, SalesForce, and WordPress.

Campaign Monitor 5 Pros

• Easy to setup and use.
• It has a nice user interface.
• Campaign Monitor pricing is fair compared to other alternatives.
• Has a WYSIWYG email editor that lets you see what you are creating as you go.
• Personalization options on the software allow you to add your own text, images, and logos to the templates.

Campaign Monitor 2 Cons

• Has no free trial for testing purposes.
• Requires an internet connection to use the tool.

Competitors & Alternatives

The two main competitors of Campaign Monitor include Benchmark Email and Sender. Benchmark Email pricing starts at $13.99 per month, while Campaign Monitor pricing is cheaper as it starts from $9 per month. Still, on the pricing aspect, Benchmark Email offers a free account whereas Campaign Monitor does not. Based on the online reviews, Benchmark Email is rated 4.4, while Campaign Monitor has been awarded a rating of 4.6.

With regards to the online review, Sender stands at a rating of 4.4, whereas Campaign Monitor is rated 4.6. Both have unique key features for instance Sender has multi-channel marketing and real-time analysis features, whereas Content Monitor has WYSIWYG editor and bounce tracking features. Sender is more expensive as the pricing starts at $10/month while Campaign Monitor pricing starts from $9/month.

Campaign Monitor Pricing Information

The cost of license starting from $9 per month. The experts at ITQlick has reviewed Campaign Monitor pricing and gave the software a total cost of ownership (TCO) rating of 6 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Campaign Monitor in action

Is it the right software for you?

Campaign Monitor is an email marketing tool that is designed to fit businesses of any size, that is, small, midsized, and large business. The software is suitable for both individuals as well as organizations. Some of the popular customers of Campaign Monitor include Equinox, Adidas, Showtime, The Drake Hotel, and many more.

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Campaign Monitor Categories

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Specifications

Company:	Campaign Monitor
Address:	Sydney, New South Wales, Australia
Customers:	Small business, Medium business, Large business
Business Area:	Cross Business Areas
Platforms:	Desktop, Mobile, Cloud
Operating Systems:	Mac OS, Windows, Linux

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Campaign Monitor Features