Compare Connexity and Google Analytics - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Connexity or Google Analytics?

Google Analytics is more expensive to implement (TCO) than Connexity, and Connexity is rated higher (80/100) than Google Analytics (55/100). Google Analytics offers users more features (3) than Connexity (0).

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Connexity, Inc. Vs. Google

Connexity, Inc.: Connexity, Inc. (http://www.connexity.com) is a technology driven marketing solutions company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales. For retailers, Connexity offers a range of marketing solutions includi...

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? Connexity or Google Analytics?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Connexity and Google Analytics.

Connexity accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Connexity is rated 2, which is much lower than the average cost of Web analytics software. Google Analytics price starts at $12,500 per month , When comparing Google Analytics to its competitors, the software is rated 6 - similar to the average Web analytics software cost.

Bottom line: Google Analytics is more expensive than Connexity.

Which software includes more/better features?

We've compared Connexity Vs. Google Analytics based on some of the most important and required Web analytics features.

Connexity: We are still working to collect the list of features for Connexity.

Google Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Connexity's typical customers include: Small, medium and large size businesses, Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes.