Compare Google Analytics and Connexity - Oct 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Google Analytics or Connexity?

Google Analytics is more expensive to implement (TCO) than Connexity, and Connexity is rated higher (80/100) than Google Analytics (55/100). Google Analytics offers users more features (3) than Connexity (0).

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. Connexity, Inc.

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Connexity, Inc.: Connexity, Inc. (http://www.connexity.com) is a technology driven marketing solutions company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales. For retailers, Connexity offers a range of marketing solutions includi...

Who is more expensive? Google Analytics or Connexity?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Google Analytics and Connexity.

Google Analytics price starts at $12,500 per month , On a scale between 1 to 10 Google Analytics is rated 6, which is similar to the average cost of Web analytics software. Connexity accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Google Analytics is rated 6, which is similar to the average cost of Web analytics software.

Bottom line: Google Analytics is more expensive than Connexity.

Which software includes more/better features?

We've compared Google Analytics Vs. Connexity based on some of the most important and required Web analytics features.

Google Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Connexity: We are still working to collect the list of features for Connexity.

Target customer size

Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes. and Connexity's target customer size include: Small, medium and large size businesses.