Compare Criteo and Drip - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Criteo or Drip?

Criteo is more expensive to implement (TCO) than Drip, and Criteo is rated higher (85/100) than Drip (81/100). Criteo offers users more features (3) than Drip (0).

Looking for the right Online Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Criteo Vs. Drip

Criteo : Criteo has grown to become the world’s leading pay-per-click (PPC) performance display advertising solution. Criteo's advanced technology enables online e-commerce sites literally to “expand their search” marketing campaigns - to re-engage with people who have left their website. Criteo helps to improve online shopping, by bringing the performance ...

Drip: Over 90% of consumers buy from brands that recognize, remember, and tailor to them. Drip Ecommerce CRM is built to do all that, and thousands of trusted brands have already caught on. Get in on an ECRM that uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in...

Who is more expensive? Criteo or Drip?

The real total cost of ownership (TCO) of Online Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Criteo and Drip.

Criteo price starts at $1 per user/month , On a scale between 1 to 10 Criteo is rated 2, which is much lower than the average cost of Online Marketing software. Drip price starts at $39 per month , When comparing Drip to its competitors, the software is rated 2 - much lower than the average Online Marketing software cost.

Bottom line: Criteo cost is around the same cost of Drip.

Which software includes more/better features?

We've compared Criteo Vs. Drip based on some of the most important and required Online Marketing features.

Criteo: Data Import/Export, Basic Reports, Online Customer Support.

Drip: We are still working to collect the list of features for Drip.

Target customer size

Customers of the software include businesses of all sizes and types. and Drip's target customer size include: SMBs.