Compare Criteo and Leadpages - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Criteo or Leadpages?

Leadpages is more expensive to implement (TCO) than Criteo, and Criteo is rated higher (85/100) than Leadpages (82/100). Criteo offers users more features (3) than Leadpages (0). There is a clear winner in this case and it is Criteo!

Looking for the right Online Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Criteo Vs. Leadpages

Criteo : Criteo has grown to become the world’s leading pay-per-click (PPC) performance display advertising solution. Criteo's advanced technology enables online e-commerce sites literally to “expand their search” marketing campaigns - to re-engage with people who have left their website. Criteo helps to improve online shopping, by bringing the performance ...

Leadpages: At Leadpages™, we create elegant software that helps businesses grow by collecting more leads and driving more sales. Our platform offers more ways to engage potential customers than anyone in the industry, and it’s the only one that enables sign-ups via landing pages, websites, social media, email, and text messaging. We believe compelling onli...

Who is more expensive? Criteo or Leadpages?

The real total cost of ownership (TCO) of Online Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Criteo and Leadpages.

Criteo price starts at $1 per user/month , On a scale between 1 to 10 Criteo is rated 2, which is much lower than the average cost of Online Marketing software. Leadpages price starts at $37 per site/month , When comparing Leadpages to its competitors, the software is rated 6 - similar to the average Online Marketing software cost.

Bottom line: Leadpages is more expensive than Criteo.

Which software includes more/better features?

We've compared Criteo Vs. Leadpages based on some of the most important and required Online Marketing features.

Criteo: Data Import/Export, Basic Reports, Online Customer Support.

Leadpages: We are still working to collect the list of features for Leadpages.

Target customer size

Customers of the software include businesses of all sizes and types. and Leadpages's target customer size include: SMBs.