Shlomi Lavi /
Nov 17, 2022
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Bottom Line: Which is Better - Phocuswright or Octupus?
Phocuswright is more expensive to implement (TCO) than Octupus, and Phocuswright is rated higher (62/100) than Octupus (56/100). Both tools offer the same amount of features.
Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
DATASWELL Vs. Direction Software
DATASWELL: DataSwell was founded by two travel technology executives with a vision to put the data that drives the global travel industry at the fingertips of global travel professionals. We believe that a solid understanding of data underpins good decision making. It enables bench marking versus competitors, reveals trends and opportunities, and allows us to...
Direction Software: We are a software services firm, specialized in developing & implementing Internet strategies for businesses & providing high-end software development services including Custom Programming & offshore Development. We also have a wealth of experience in developing client/server and object oriented solutions in a diverse range of environments.
DSS...
Who is more expensive? Phocuswright or Octupus?
The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Phocuswright and Octupus.
Phocuswright price starts at $79 per user/month , On a scale between 1 to 10 DataSwell is rated 4, which is lower than the average cost of Media Intelligence software. Octupus price starts at $49 per month , When comparing Octupus to its competitors, the software is rated 4 - lower than the average Media Intelligence software cost.
Bottom line: Phocuswright cost is around the same cost of Octupus.
Which software includes more/better features?
We've compared Phocuswright Vs. Octupus based on some of the most important and required Media Intelligence features.
Phocuswright: Data Import/Export, Basic Reports, Online Customer Support.
Octupus: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Phocuswright's typical customers include: Medium and large size businesses, Customers of the software mainly include small and medium businesses.