Compare Phocuswright and Octupus - Nov 2022

Shlomi LaviShlomi Lavi / Nov 17, 2022

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Bottom Line: Which is Better - Phocuswright or Octupus?

Phocuswright is more expensive to implement (TCO) than Octupus, and Phocuswright is rated higher (62/100) than Octupus (56/100). Both tools offer the same amount of features.

Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

DATASWELL Vs. Direction Software

DATASWELL: DataSwell was founded by two travel technology executives with a vision to put the data that drives the global travel industry at the fingertips of global travel professionals. We believe that a solid understanding of data underpins good decision making. It enables bench marking versus competitors, reveals trends and opportunities, and allows us to...

Direction Software: We are a software services firm, specialized in developing & implementing Internet strategies for businesses & providing high-end software development services including Custom Programming & offshore Development. We also have a wealth of experience in developing client/server and object oriented solutions in a diverse range of environments. DSS...

Who is more expensive? Phocuswright or Octupus?

The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Phocuswright and Octupus.

Phocuswright price starts at $79 per user/month , On a scale between 1 to 10 DataSwell is rated 4, which is lower than the average cost of Media Intelligence software. Octupus price starts at $49 per month , When comparing Octupus to its competitors, the software is rated 4 - lower than the average Media Intelligence software cost.

Bottom line: Phocuswright cost is around the same cost of Octupus.

Which software includes more/better features?

We've compared Phocuswright Vs. Octupus based on some of the most important and required Media Intelligence features.

Phocuswright: Data Import/Export, Basic Reports, Online Customer Support.

Octupus: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Phocuswright's typical customers include: Medium and large size businesses, Customers of the software mainly include small and medium businesses.

Phocuswright

ITQlick rating
(3.5/5)

starts at $79 per user/month

Phocuswright is a fast growing cloud-based Media Intelligence software, it is designed to support medium and large size business. Phocuswright received a rating of 3.5 from ITQlick team. The software cost is co...

Categories: Data Analysis Tools, CI: Competitive Intelligence, Data analysis, Media Intelligence.

Octupus

ITQlick rating
(3.8/5)

starts at $49 per month

Octupus is an integrated apparel management system for businesses of all sizes. It offers a variety of useful apparel export management, payroll, and accounting services. The software was designed and la...

Categories: Business performance management, Media Intelligence.

Compare specifications

Compare features

Phocuswright: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Octupus: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Phocuswr...
ITQlick rating
3.5/5
Score
62/100
Pricing
5/10
License pricing
$79 per user/month
Functionality
7
Compare
Octupus
ITQlick rating
3.8/5
Score
56/100
Pricing
4.4/10
License pricing
$49 per month
Functionality
5
AdClarity
ITQlick rating
5/5
Score
91/100
Pricing
7/10
License pricing
$350 per user/month
Functionality
7
AME Prof...
ITQlick rating
4.5/5
Score
82/100
Pricing
2/10
License pricing
$299 per license
Functionality
12

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.