Compare Ensighten and MarketPower - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or MarketPower?

Ensighten is more expensive to implement (TCO) than MarketPower, and Ensighten is rated higher (90/100) than MarketPower (53/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. DST Output

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

DST Output: DST Customer Communications helps you deliver engaging communications to maximize the customer experience. By seamlessly connecting customers with the content and channels they prefer across all interactions, you can create relevant transactional, marketing and regulatory communications that get results.

Who is more expensive? Ensighten or MarketPower?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and MarketPower.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. MarketPower accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Ensighten cost is around the same cost of MarketPower.

Which software includes more/better features?

We've compared Ensighten Vs. MarketPower based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

MarketPower: We are still working to collect the list of features for MarketPower.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and MarketPower's target customer size include: Small, medium and large size businesses.