Compare Ensighten and Terminus - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or Terminus?

Terminus is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than Terminus (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Terminus Software

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

Who is more expensive? Ensighten or Terminus?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and Terminus.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. Terminus price starts at $29 per user/month , When comparing Terminus to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Terminus is more expensive than Ensighten.

Which software includes more/better features?

We've compared Ensighten Vs. Terminus based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

Terminus: We are still working to collect the list of features for Terminus.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and Terminus's target customer size include: Small businesses and start ups.