Compare Optimizely and Brightidea - Nov 2022

Shlomi LaviShlomi Lavi / Nov 08, 2022

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Bottom Line: Which is Better - Optimizely or Brightidea?

Brightidea is more expensive to implement (TCO) than Optimizely, and Brightidea is rated higher (84/100) than Optimizely (70/100). Optimizely offers users more features (6) than Brightidea (3).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Episerver Vs. Brightidea

Episerver: The only platform that puts Digital Content, Commerce and Marketing in one screen.

Brightidea: Whether you are launching new Innovation Programs, setting up an Innovation Lab, engaging your external Ecosystem, or seeking to drive company-wide Transformation; Brightidea offers the most advanced software products on the planet.

Who is more expensive? Optimizely or Brightidea?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optimizely and Brightidea.

Optimizely price starts at $100,000 per year , On a scale between 1 to 10 Episerver is rated 4, which is lower than the average cost of Lead Generation software. Brightidea price starts at $59 per month , When comparing Brightidea to its competitors, the software is rated 8 - higher than the average Lead Generation software cost.

Bottom line: Brightidea is more expensive than Optimizely.

Which software includes more/better features?

We've compared Optimizely Vs. Brightidea based on some of the most important and required Lead Generation features.

Optimizely: Email Marketing, Order Fulfillment, Product Configurator, eCommerce, Content Management, Inventory Management.

Brightidea: Project Collaboration, Project Documents, Collaboration Center .

Target customer size

Optimizely's typical customers include: Start up, Small business, Medium business, Large business, and Brightidea's target customer size include: Small, medium and large size businesses.

Optimizely

ITQlick rating
(5/5)

starts at $100,000 per year

Episerver is cloud-based content management solution that is particularly easy to use and simple, but still requires one to possess some basic understanding of HTML to be able to edit and update any content.

Categories: Content Management, Website Content Management, Channel Management, Inventory Management.

Brightidea

ITQlick rating
(4.4/5)

starts at $59 per month

Brightidea software is cloud-based innovation management solution built to cater to small, medium-sized and large companies.

Categories: Customer Loyalty, Feedback Management, Team Collaboration, Web Collaboration, Gamification.

Compare specifications

Compare features

Optimizely: 6 Features

Email Marketing
Order Fulfillment
Product Configurator
eCommerce
Content Management
Inventory Management

Brightidea: 3 Features

Project Collaboration
Project Documents
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Optimize...
ITQlick rating
5/5
Score
70/100
Pricing
4.4/10
License pricing
$100,000 per year
Functionality
15
Compare
Brightidea
ITQlick rating
4.4/5
Score
84/100
Pricing
8/10
License pricing
$59 per month
Functionality
9
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.