Shlomi Lavi /
Nov 08, 2022
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Bottom Line: Which is Better - Optimizely or Brightidea?
Brightidea is more expensive to implement (TCO) than Optimizely, and Brightidea is rated higher (84/100) than Optimizely (70/100). Optimizely offers users more features (6) than Brightidea (3).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Episerver Vs. Brightidea
Episerver: The only platform that puts Digital Content, Commerce and Marketing in one screen.
Brightidea: Whether you are launching new Innovation Programs, setting up an Innovation Lab, engaging your external Ecosystem, or seeking to drive company-wide Transformation; Brightidea offers the most advanced software products on the planet.
Who is more expensive? Optimizely or Brightidea?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optimizely and Brightidea.
Optimizely price starts at $100,000 per year , On a scale between 1 to 10 Episerver is rated 4, which is lower than the average cost of Lead Generation software. Brightidea price starts at $59 per month , When comparing Brightidea to its competitors, the software is rated 8 - higher than the average Lead Generation software cost.
Bottom line: Brightidea is more expensive than Optimizely.
Which software includes more/better features?
We've compared Optimizely Vs. Brightidea based on some of the most important and required Lead Generation features.
Optimizely: Email Marketing, Order Fulfillment, Product Configurator, eCommerce, Content Management, Inventory Management.
Brightidea: Project Collaboration, Project Documents, Collaboration Center .
Target customer size
Optimizely's typical customers include: Start up, Small business, Medium business, Large business, and Brightidea's target customer size include: Small, medium and large size businesses.