Compare Experiture Marketing vs Act-On

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Experiture
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
83/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
21
Fit small business
Fit medium business
Fit large business
Software review
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
VisitorTrack
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$99 per year
Hosting
On premise
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review
SearchForce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Ensighten
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review

Experiture Marketing Vs. Act-On: Which is better?

Shlomi Lavi / Nov 15, 2019

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources Experiture enables marketers to get a 360-degree view of their customers, with a powerful, built-in marketing data warehouse that continuously aggregates a unified view of every customer across an organization -- overlaying customer profiles and purchases/transactions with comprehensive cross-channel marketing engagement.

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Experiture Marketing TCO and Act-On total cost to help with the total cost of ownership calculation.

Experiture Marketing price Starting from $900 per month , on a scale between 1 to 10 Experiture Marketing Platform is rated 4, which is lower than the average cost of Marketing Automation software. Act-On price Starting from $900 per month , when comparing Act-On to their competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line:Act-On is more expensive than Experiture Marketing.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Experiture Marketing Vs. Act-On based on some of the most important and required Marketing Automation features.
Experiture Marketing: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email, ..
Act-On list of features include the following: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, .

Target customer size

The software is a viable solution for businesses of all sizes hailing from a diverse range of industries. Act-On is specifically designed for small companies.

Experiture Marketing

ITQlick rating
(5/5)

Starting from $900 per month

Experiture Marketing Platform is a web based marketing automation solution for businesses of all sizes. It offers such services as campaign segmentation, contact management, lead scoring, and others. The softwa...

Categories: Data Analysis Tools, CRM, Complaint Management, Customer Loyalty, Lead Generation.

Act-On

ITQlick rating
(4.3/5)

Starting from $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

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Compare specifications

Experiture Marketing Specifications

Name: Experiture Marketing
Company: Experiture
Address NY, United States
Website:https://www.experiture.com/
Platforms: Desktop, Mobile, Cloud

Act-On Specifications

Name: Act-On
Company: Act-On
Address Beaverton, Oregon 97008
Website:https://www.act-on.com/
Platforms: Cloud

Compare features

Experiture Marketing: 5 Features

Campaign Management
Email Marketing
Image Library
WYSIWYG Email Editor
Email

Act-On: 8 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management