Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - Falcon.io or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than Falcon.io, and Marketo Lead is rated higher (87/100) than Falcon.io (75/100). Marketo Lead offers users more features (12) than Falcon.io (8).
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Falcon.io Vs. Marketo
Falcon.io: At Falcon.io, we offer the most unified social media and customer experience management platform around. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Falcon.io or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Falcon.io and Marketo Lead Management.
Falcon.io price starts at $108 per seat/month , On a scale between 1 to 10 Falcon.io is rated 6, which is similar to the average cost of Social Marketing software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Marketing software cost.
Bottom line: Marketo Lead Management is more expensive than Falcon.io.
Which software includes more/better features?
We've compared Falcon.io Vs. Marketo Lead based on some of the most important and required Social Marketing features.
Falcon.io: Data Analysis Tools, Project Management, Campaign Management, Social Media, Fixed Asset Management, Contact Management, Content Management, Publishing Social Content.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
The typical customers that can benefit from Falcon. Marketo Lead Management is specifically designed for small and midsize companies.