Compare Flashtalking and Over The Shoulder - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Flashtalking or Over The Shoulder?

Flashtalking is more expensive to implement (TCO) than Over The Shoulder, and Flashtalking is rated higher (92/100) than Over The Shoulder (59/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Flashtalking, Inc. Vs. Egg Strategy

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Egg Strategy: Over the past decade, we have built a constant connection to the pulse of everyday life and a passion for understanding how people connect with brands today. On that foundation, our team of strategists and innovators collaborate with forward-thinking clients to transform human insights into powerful brand momentum.

Who is more expensive? Flashtalking or Over The Shoulder?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Flashtalking and Over The Shoulder.

Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flashtalking is rated 4, which is lower than the average cost of Marketing software. Over The Shoulder accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flashtalking is rated 4, which is lower than the average cost of Marketing software.

Bottom line: Flashtalking is more expensive than Over The Shoulder.

Which software includes more/better features?

We've compared Flashtalking Vs. Over The Shoulder based on some of the most important and required Marketing features.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Over The Shoulder: We are still working to collect the list of features for Over The Shoulder.

Target customer size

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising. and Over The Shoulder's target customer size include: Small, medium and large size businesses.