Flashtalking Review - why 3.9 stars?

Shlomi Lavi

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What is Flashtalking?

Flashtalking is a global independent ad serving and marketing software company, established in 2001 in London, England. The company has since expanded to offices in New York, San Francisco, Chicago, Los Angeles, and more, and currently employs over 500 people worldwide.

Flashtalking's marketing software is designed for marketers who want to create, manage, and measure digital ad campaigns. It is used by brands, agencies, and publishers to optimize their advertising and improve the user experience.

One of the standout features of Flashtalking is its ability to personalize ad content based on the viewer's location, browsing history, and behavior. This ensures that the ad is relevant to the viewer and increases the chances of engagement.

Another key feature is Flashtalking's ability to track and analyze campaign performance across multiple channels and devices. This provides marketers with a comprehensive view of their advertising performance, allowing them to adjust their strategies for better results.

Flashtalking also offers advanced analytics and attribution modeling, allowing marketers to understand the impact of their advertising on sales and other conversions. This helps marketers to make data-driven decisions and optimize their campaigns for maximum ROI.

Flashtalking's marketing software is ideal for businesses that want to create personalized and effective digital ad campaigns. It is particularly useful for companies that operate in multiple markets and languages, as it provides a seamless way to manage and optimize campaigns across different regions.

Overall, Flashtalking is an innovative marketing software solution that empowers marketers to create and optimize personalized digital advertising campaigns. With its advanced analytics, attribution modeling, and personalized targeting capabilities, it is a valuable tool for any business looking to maximize the impact of its digital advertising efforts.

Who is it best for?

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising. Some of the industries that commonly use Flashtalking include retail, finance, travel, and entertainment.

Here are five examples of customers who use Flashtalking marketing software:

1. Hilton Worldwide - Hilton Worldwide is a global hospitality company that operates a portfolio of hotel brands across the world. The company uses Flashtalking's marketing software to personalize its advertising campaigns and improve the user experience for its customers.

2. Verizon Media - Verizon Media is a subsidiary of Verizon Communications that operates a portfolio of digital media brands, including Yahoo, AOL, and HuffPost. The company uses Flashtalking's marketing software to optimize its digital ad campaigns and track their performance across multiple channels.

3. L'Oréal - L'Oréal is a French cosmetics and beauty company that operates in over 150 countries. The company uses Flashtalking's marketing software to create personalized digital ads that resonate with its diverse audience and drive sales.

4. OMD - OMD is a global media agency that provides strategic media planning and buying services to clients across a wide range of industries. The agency uses Flashtalking's marketing software to create, manage, and track digital ad campaigns for its clients.

5. United Airlines - United Airlines is a major American airline that operates a global network of flights. The company uses Flashtalking's marketing software to personalize its advertising and improve the user experience for its customers, while also tracking the performance of its campaigns.

Overall, Flashtalking marketing software is used by a diverse range of customers across industries to create, manage, and optimize their digital advertising campaigns. With its advanced features and robust analytics capabilities, it is a valuable tool for any business looking to improve the effectiveness of its digital advertising efforts.

Main features and functionalities

Flashtalking marketing software can help your business in several ways. Here are some of the ways that it can benefit your business:

1. Personalized targeting: Flashtalking allows you to create personalized ad content that is tailored to the viewer's location, behavior, and browsing history. This ensures that your ads are relevant and engaging to your audience, increasing the chances of engagement and conversion.

2. Multi-channel optimization: Flashtalking enables you to manage and optimize your digital ad campaigns across multiple channels, including desktop, mobile, and social media. This helps you to reach your audience wherever they are and increase the visibility and impact of your campaigns.

3. Advanced analytics: Flashtalking provides detailed analytics and attribution modeling that allows you to track and measure the performance of your campaigns across multiple channels and devices. This enables you to understand the impact of your advertising on sales and other conversions and adjust your strategy for better results.

4. Improved user experience: Flashtalking helps to improve the user experience by providing personalized and relevant ad content that matches the viewer's interests and needs. This can help to build customer loyalty and increase engagement with your brand.

5. Better ROI: Flashtalking's advanced analytics and targeting capabilities help to improve the ROI of your advertising campaigns by enabling you to optimize your strategy for maximum impact. This can help to increase revenue, reduce costs, and improve the overall effectiveness of your advertising efforts.

In summary, Flashtalking marketing software can help your business to create and optimize personalized digital advertising campaigns that improve the user experience, increase engagement, and drive sales. With its advanced analytics and targeting capabilities, it is a valuable tool for any business looking to improve the effectiveness of its digital advertising efforts.

What is the actual cost?

Pros

• Customizable and flexible: Flashtalking offers a highly customizable and flexible platform that can be tailored to meet the unique needs of individual businesses. This sets it apart from competitors that may offer a more one-size-fits-all approach.
• Advanced analytics: Flashtalking provides advanced analytics that go beyond basic metrics to offer deeper insights into campaign performance. This can help businesses make more informed decisions and optimize their campaigns for better results.
• Multi-channel optimization: Flashtalking enables businesses to optimize their campaigns across multiple channels, including display, video, mobile, and social media. This allows for a more comprehensive approach to advertising that can improve reach and engagement.

Cons

• Cost: Flashtalking pricing is not publicly disclosed and is tailored to individual customer needs, which may make it less transparent and potentially more expensive than some competitors.
• Complexity: Flashtalking highly customizable platform may also come with a steeper learning curve and require more technical expertise than some competitors.
• Limited integrations: While Flashtalking does integrate with some other advertising platforms, it may have fewer integrations compared to some of its competitors, which could limit its flexibility for businesses that use multiple tools in their advertising stack.

How it stacks up?

Frequently Asked Questions (FAQs)