Compare Flashtalking and Silverpop - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Flashtalking or Silverpop?

Silverpop is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Silverpop (76/100). Silverpop offers users more features (15) than Flashtalking (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Flashtalking, Inc. Vs. Silverpop Systems Inc.

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Silverpop Systems Inc.: Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

Who is more expensive? Flashtalking or Silverpop?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Flashtalking and Silverpop.

Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flashtalking is rated 4, which is lower than the average cost of Marketing software. Silverpop price starts at $895 per month , When comparing Silverpop to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: Silverpop is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Flashtalking Vs. Silverpop based on some of the most important and required Marketing features.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Silverpop: Email Integration, Rules/Workflows, Scheduling, Billing/Invoicing, Campaign Management.

Target customer size

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising. Silverpop’s marketing automation solution is perfect for mid-sized companies and large enterprises.