Compare Hexagram and MailChimp - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hexagram or MailChimp?

Hexagram is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Hexagram (89/100). MailChimp offers users more features (6) than Hexagram (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hexagram Vs. MailChimp

Hexagram: Hexagram is a stealth native advertising platform for content distribution and monetisation. For brands: Forrester Research reports that 79% of marketers plan to generate branded content this year. As brands are now increasingly moving towards becoming digital publishers, innovative content has become a necessary way to keep companies competitive. ...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Hexagram or MailChimp?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hexagram and MailChimp.

Hexagram accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Hexagram is rated 6, which is similar to the average cost of Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Hexagram is more expensive than MailChimp.

Which software includes more/better features?

We've compared Hexagram Vs. MailChimp based on some of the most important and required Marketing features.

Hexagram: We are still working to collect the list of features for Hexagram.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Hexagram's typical customers include: SMBs, MailChimp is best for all those that are in business and also are serious concerning making money.