Compare Hootsuite and Lithium - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Lithium?

Lithium is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Lithium (62/100). Hootsuite offers users more features (15) than Lithium (1). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Lithium

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Lithium: Lithium helps companies unlock the passion of their customers. Consumers are more empowered, connected and vocal than ever before; disrupting the old order for brands. Winning brands are tearing down the corporate walls with its customers and building communities of passionate, engaged, loyal customers that drive business value because they 'bel...

Who is more expensive? Hootsuite or Lithium?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Lithium.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Lithium accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software.

Bottom line: Lithium is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Lithium based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Lithium: Global Content Library.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. Lithium is suitable for leading brands, marketing and communication departments of large companies and agencies that are looking for a way to provide better customer experience for their customers.