Hootsuite Review - why 4.4 stars?

Hootsuite Review
ITQlick Score: 93/100
ITQlick Rating: (4.4/5)
Pricing: 2/10 - low cost
Category: Social Media -> Hootsuite
Ranking:Ranked 1 out of 28 Social Media systems
Company: Hootsuite
Pricing: starts at $19 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Hootsuite pricing, Hootsuite alternatives
Shlomi LaviShlomi Lavi / updated: Nov 27, 2021

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. Learn more by reading our advertiser disclosure.

What is Hootsuite?

Hootsuite is a social media marketing, and management dashboard software that helps brands and businesses manage multiple accounts on different networks and profiles and measure campaign reach all from one central point. The platform features several tools, some of which are discussed below:
  • Publish: The Publish feature on Hootsuite helps social media managers save time creating content. They can plan posts easily, maintain a strong social presence, create content, collaborate, and source content across different social networks.
  • Engage: Hootsuite Engage helps social media managers manage all incoming messages, conversations, mentions, and trends. With the Engage feature, brand social media managers can deploy chatbots for quick customer response and integrate with CRM software.
  • Monitor: From one dashboard, social media managers can use the Monitor feature on Hootsuite to keep track of conversations, mentions, competitor activities, and post-performance.
  • Advertise: Using the Hootsuite Advertise feature, brand managers can manage paid and organic advertising efforts across different social networks, access insights and valuable data, all from one dashboard.
  • Analyze: Social media managers can access analytics on brand performance across different networks and create customizable reports to show current status, calculate ROI, and make improvements.
Hootsuite was launched in 2008, and the company is headquartered in Vancouver, WA. With between 500-1000 employees, Hootsuite was recognized as the Best Social Media Scheduling Software in the 2021 MarTech Breakthrough Awards.

What is Hootsuite rating? ()

The rating of Hootsuite is 4.4 stars out of 5 and the total score is 93 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Hootsuite's typical customers?

Hootsuite is perfect for companies of all shapes and sizes. Companies that are looking for a way to anage multiple social networks in one place can try this software. Customers include NHL, Sony Music Entertainment, Adidas AG, eBay Inc., AstraZeneca US, Orange, Australia Post, and one of the top three companies in the North American insurance vertical.

Is Hootsuite the best Social Media?

Hootsuite is ranked 1 out of 28 software in their category (Social Media systems).

What are their main features and functionalities?

Hootsuite comes with brand mention tracking, social media traffic analyzing, tweet and message scheduling, and multiple social network management support features. Users can assign response of messages to a specific contributor or the entire department, organize people by project, team or department and receive notification when a task is done using this software. The social media collaboration features can help users to keep their team organized with notifications and assignment creating features.

The social media analytics feature can help users to get intuitive visual reports and real-time insights. This way, users can present big data quickly and easily. System administrators can set profile based access and give limited permissions to specific team members for keeping all of your data secure. The software also offers a mobile platform with the Hootsuite mobile app for iPhone, iPad and Android, for providing social media management on the go. Other notable features of Hootsuite are: app integrations, message archiving, geo-targeting and custom invoicing.

What are Hootsuite's pros? (3 Pros)

  • Having to monitor all social accounts from one dashboard is a plus
  • Hootsuite is user-friendly and easy to navigate
  • The calendar scheduling option saves time and effort for users

What are Hootsuite's cons? (2 cons)

  • The free plan on Hootsuite is limited
  • Posting multi-photo updates to Instagram is unavailable on Hootsuite

Who are their main alternatives?

Hootsuite faces competition in the social media management niche from Sprout Social, Agorapulse, eclincher, and Zoho Social. In select aspects, Hootsuite is compared with its alternatives below:
  • Cost: Hootsuite pricing starts at $19 per month, with a free trial offer and a free version. In comparison, Zoho Social pricing starts at $10/month for businesses and $200/month for agencies. Agorapulse pricing begins at $79/month, while Sprout Social starts at $89 per month. The pricing for eclincher begins at $59 per month. All have a free trial offer— only Agorapulse and Zoho Social have free versions.
  • Popularity: Hootsuite is a popular brand, servicing over 200,000 customers in over 175 different countries. In comparison, Sprout Social is trusted by over 30,000 brands globally, Agorapulse services over 31,000 users, while eclincher records 20,000 monthly users.
  • Functionality: Hootsuite is fitted with most features typical of social media management software. In comparison, its alternatives also have similar features, but Hootsuite boasts more social platforms integrations than its competitions.
  • Cloud/On-premise: Hootsuite is a cloud-based software. In comparison, its competitors are all cloud-based software solutions.
  • Scalability: Hootsuite and its alternatives are all scalable software capable of supporting single-person teams, small-scale businesses, agencies, and enterprises.
  • Support: Hootsuite support channels include email, help desk, FAQ, phone support, live chat, and knowledge base. In comparison, its alternatives have similar support channels, but eclincher, Zoho Social, and Agorapulse do not have phone support channels. Sprout Social has no FAQ section, while knowledge base and live chat support channels are unavailable on Zoho Social.
  • Customers/Industries: Hootsuite social media management software is used across different industries but is peculiar to the niche of social media and customer relationships. In comparison, all its alternatives are used across various industries, too, by social media and brand managers.

What is the cost of Hootsuite?

Hootsuite pricing features four paid plans and one limited free plan. The paid plans include the Professional, Team, Business, and Entrepreneur plans. Each of the paid plans has a 30-day free trial offer.

The Professional plan pricing starts at $19 per month and can support 1 user with 10 social media accounts.

The Team plan can support 3 users, 20 social media accounts, permits assigning roles and comments to team members, and is priced at $99 per month.

The Business plan pricing starts at $599 per month, and it can support up to 5 users and 35 social media accounts and give access to premium apps.

The Entrepreneur plan pricing is confidential, but the subscription gives access to over 5 users, over 50 social media accounts, and added features like Hootsuite Social Advertising.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 2 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Hootsuite

What should you ask Hootsuite during a demo session? (65 questions)

Schedule a demo with Hootsuite and access 65 must ask questions for the vendor while watching Hootsuite in action.

Is it the right software for you?

Hootsuite is a social media management dashboard that brand managers, social media management, and marketing businesses and organizations utilize to build their social presence. The software is used across various industries and niches ranging from education, health, mass media, hospitality, and IT. Notable brands like ENGIE, Securian Financial, and The University of Sydney use the Hootsuite software.

List of categories

Financial reporting
Data Analysis Tools
Content Management
Customer Loyalty
Team Collaboration
Social CRM
Brand Management
Social Media
Contact management
Campaign measurement
Social Marketing

List of features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder

Hootsuite Vs. Alternatives

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$19 per user/month
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$15 per month
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$75,000 per license
ITQlick rating
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$129 per month
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$69 per month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.