Hootsuite Review

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Last updated: May 01, 2018

Hootsuite Review

123 reviews
(5/5)

Start up, Small business, Medium business, Large business, Private use

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog

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What is Hootsuite? Updated: May 01, 2018

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.

Hootsuite Average Rating -

The average rating of Hootsuite is 5 stars. The rating is based on 123 aggregated online reviews.

Hootsuite Typical Customers

Hootsuite is perfect for companies of all shapes and sizes. Companies that are looking for a way to anage multiple social networks in one place can try this software. Customers include NHL, Sony Music Entertainment, Adidas AG, eBay Inc., AstraZeneca US, Orange, Australia Post, and one of the top three companies in the North American insurance vertical.

Hootsuite Features

Hootsuite comes with brand mention tracking, social media traffic analyzing, tweet and message scheduling, and multiple social network management support features. Users can assign response of messages to a specific contributor or the entire department, organize people by project, team or department and receive notification when a task is done using this software. The social media collaboration features can help users to keep their team organized with notifications and assignment creating features.

The social media analytics feature can help users to get intuitive visual reports and real-time insights. This way, users can present big data quickly and easily. System administrators can set profile based access and give limited permissions to specific team members for keeping all of your data secure. The software also offers a mobile platform with the Hootsuite mobile app for iPhone, iPad and Android, for providing social media management on the go. Other notable features of Hootsuite are: app integrations, message archiving, geo-targeting and custom invoicing.

Hootsuite 3 Pros

  • Easy to set up and takes only few minutes, ease of use and manage
  • You can add in more social media accounts from platforms other than the eight mentioned above, through the Hootsuite App Directory
  • Scheduling and Analytics features make Hootsuite distinctly different

Hootsuite 2 Cons

  • Limited number of activities in your social media accounts
  • Additional payment is required for integration with third party apps such as SalesForce

Hootsuite Alternatives

Hootsuite’s main competitors include Buffer and Socialoomph.

Buffer is designed to help users manage their interactions with numerous social media sites. It does this by providing one portal in which to create posts and then gives the user the flexibility to schedule when the posts are published and on which media. Additionally there are analytic tools which help to define which posts get most traffic on which media and also allow in-depth analysis of this information as well. Additionally there are plans that allow users to connect multiple user profiles per social media network.

Hootsuite also supports similar features but includes social listening as well. This enables users to monitor comments & conversations relevant to particular requirements. Through this feature conversation maps can be developed to track emerging trends & key followers, who for business users can be converted to leads and future customers as well. It is also possible to filter by location, monitor in different languages, as well as use dashboards to monitor important information.

Socialoomph on the other hand also links with RSS feeds to generate automated posts, and allows generation of posts via email submissions. There is also an option to schedule recurring posts, handle bulk posting requirements, as well as a “wipe your friends” feature to remove all followers when needed.

These features are not currently supported in HootSuite but it does provide its own social collaboration platform through which you can setup a team to manage the social media presence. This allows for information sharing, branding to be maintained across all channels and efficient posting as well.

Hootsuite Pricing Information

Freemium model: Free, Pro (starting from $14.99/month), Enterprise (starting from $1000/month)


Hootsuite Categories


Specifications

Company:
Address: 5 East 8th Avenue, Vancouver, BC V5T 1R6
Customers: Start up, Small business, Medium business, Large business, Private use
Business Area: Customer service, Marketing, Sales management
Platforms: Desktop, Cloud
Operating Systems:


Hootsuite Features


25 MUST Ask Questions Before Buying Social Media Software

The prime purpose behind investing in the software solution is to boost efficiency and growth. Ask the software vendor (Hootsuite) how their business app would improve efficiency of your enterprise.
Hootsuite has tremendous exposure to different companies. They offer the same type of software to different industries, so they are better aware of who is doing what with their technological product. This also helps them understand and foresee what’s really working. Allow them to share their observations so that you get an ideas about their experience, expertise, and intelligence. This will also be an opportunity to identify the service providers who come up with the most insightful suggestions.
Perhaps your business is growing, will expand in the future and your Social Media requirements with it. So you would be interested to know if Hootsuite is scalable and can grow with you. It’s no use investing in a solution that can be scaled.
Each business has different needs. Yours is no different. When it comes to selecting a software solution, you are looking for a tool that can be easily customized and configured to cater to your specific business needs. So you want to understand if Hootsuite you want to buy is easy to customize.
Such a community forum is the best way to engage users. Getting access to Hootsuite forums can help new or proposed users connect with product experts through peer-to-peer discussions.
Hootsuite should answer how their business software will improve your bottom line and ROI.Most service providers make tall claims, so you want to make sure you get your hands on the best solution.
Before choosing a business app, you want to understand that the implementation would be smooth. So you should be interested to find out about the person responsible for handling the implementation process. Do not hesitate to ask Hootsuite about their qualifications.
A good software vendor should be able to show you a positive track record with their implementation strategy.Try to find out if Hootsuite method is structured. Your purpose should be to look for one that is structured and flexible to adapt to unexpected situations.
The software vendor should give you a structured data conversion methodology that will enable smooth migration of your information to the new system.
A growing business is always in need for expansion and integration with thrid-party apps is a part of the growth model. When it comes to choosing software, make sure the business app provides an application programming interface for easy integration.
Ask the software product vendor if the tool will allow you to export data to an external file or import data from external sources.
Ask the software vendor (Hootsuite) if the software package includes consulting hours. Do not hesitate to ask if there are any hidden charges involved.
You do not want to be caught unawares when a software vendor sends a technician to resolve an issue that may crop up due to varied reasons. You want to make sure the charges are reasonable. Better still, you should be aware of what needs to be paid to the technician sent by the vendor to fix a problem.
You do not want to fall in love with the front end unless you are 100% sure that the software is compatible with your existing system. Ask the software vendor is you need any specific hardware to install the software. Will the business application run on your existing workstations. How much space will the software take on the disk drive? Is there a need for RAM upgrade to successfully run the software for optimum performance?
You should enquire about the cost of having more than one terminal in your store. While some software vendors charge on the basis of the number of store locations, others charge per terminal.
When you are looking for a software solution, make sure you know if the vendor charges any fee to get you started. You should also be interested to know if there are any software maintenance charges for you to pay.
Your business is accountable to customers, regulators, employees, and partners. So you should look for one software vendor who has adopted a comprehensive, technically sound security and compliance program. Does the vendor map your needs for security controls?
Data loss can prove extremely risky for any business. So you should always ask the vendor about their backup policy. How often is data backed up and what is the cost for the same?
What is the software vendor's policy on disaster recovery? Are any charges involved for disaster recovery support if a catastrophic hardware failure affects your system?
How easy is the software to work on? Is it user friendly for your end users? Does it involve any complexities that are difficult to understand for the team? Even a feature-rich solution is of no use if end users find it difficult to use.
Hootsuite should clearly mention whether the solution is complex or simple to use. If it is not an easy-to-use software solution, then do they provide training? What is the level of training your team requires to make the most of the solution?
You will be interested to know about the software updates. When is it updated? Does the service provider notify customers when the upgrades are scheduled? Does the software work when the upgrades are under way? How long does the process take?
You should be interested to enquire about how an issue is handled at the side of the software vendor. Do not hesitate to question about who will respond to your emergency calls. What is their experience in software industry?
If the software vendor is widely popular, chances are that they have a good product. So always check their client base to measure their product's competence in the market.
Testing is crucial to ensuring that the software runs as promised. So you should try to find out if the vendor offers any free trial runs or try before you buy the product. By testing the concept first, it gets easier to understand the software product's functionality and allay fears before signing a contract.

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