Compare Hootsuite and Podium - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Podium?

Podium is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Podium (77/100). Hootsuite offers users more features (15) than Podium (6). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Podium Inc.

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Podium Inc.: Podium is the industry’s leading online review management platform that helps businesses collect and manage online reviews on Google, Facebook, and more. With Podium, your customers can easily write and post a review the moment a transaction happens and your business can track review analytics, receive alerts when new reviews go online, and quickly...

Who is more expensive? Hootsuite or Podium?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Podium.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Podium price starts at $189 per month , When comparing Podium to its competitors, the software is rated 10 - much higher than the average Social Media software cost.

Bottom line: Podium is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Podium based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Podium: Dashboard, Data Analysis Tools, Customer Experience Management, Employee Performance Management, Sentiment Analysis.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Podium's target customer size include: Small, medium and large size businesses.