Compare Hootsuite and Social Toaster - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Social Toaster?

Social Toaster is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Social Toaster (70/100). Hootsuite offers users more features (15) than Social Toaster (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Social Toaster

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Social Toaster: SocialToaster makes it easy for organizations to engage existing supporters and enable those supporters to syndicate content from the organization through to their personal social networks. Participants can then be rewarded and recognized for their efforts as part of an overall fan engagement program. Current customers include pro sports teams, TV ...

Who is more expensive? Hootsuite or Social Toaster?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Social Toaster.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Social Toaster price starts at $350 per month , When comparing Social Toaster to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: Social Toaster is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Social Toaster based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Social Toaster: We are still working to collect the list of features for Social Toaster.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Social Toaster's target customer size include: Small, medium and large size businesses.