Compare Hootsuite and Union Metrics - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Union Metrics?

Union Metrics is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Union Metrics (25/100). Hootsuite offers users more features (15) than Union Metrics (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Union Metrics

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Union Metrics: At Union Metrics, we strive to give you more than just social media analytics; we want to provide you with social media answers. Union Metrics enables all businesses – from small companies to the world’s largest brands – to optimize their social strategy with better analytics on the channels that matter most. Union Metrics is headquartered in San F...

Who is more expensive? Hootsuite or Union Metrics?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Union Metrics.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Union Metrics price starts at $49 per user/month , When comparing Union Metrics to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: Union Metrics is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Union Metrics based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Union Metrics: We are still working to collect the list of features for Union Metrics.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Union Metrics's target customer size include: Small, medium and large size businesses.