Compare Informatica B2B Data Transformation and Adobe Audience - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Informatica B2B Data Transformation or Adobe Audience?

Adobe Audience is more expensive to implement (TCO) than Informatica B2B Data Transformation, and Informatica B2B Data Transformation is rated higher (92/100) than Adobe Audience (77/100). Informatica B2B Data Transformation offers users more features (3) than Adobe Audience (0). There is a clear winner in this case and it is Informatica B2B Data Transformation!

Looking for the right Data Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Informatica Vs. Adobe systems

Informatica: Informatica provides data integration software and services that enable organizations to gain a competitive advantage in today’s global information economy by empowering them with timely, relevant and trustworthy data for their top business imperatives.

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? Informatica B2B Data Transformation or Adobe Audience Manager?

The real total cost of ownership (TCO) of Data Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Informatica B2B Data Transformation and Adobe Audience Manager.

Informatica B2B Data Transformation accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Informatica B2B Data Transformation is rated 4, which is lower than the average cost of Data Management software. Adobe Audience Manager accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Informatica B2B Data Transformation is rated 4, which is lower than the average cost of Data Management software.

Bottom line: Informatica B2B Data Transformation cost is around the same cost of Adobe Audience Manager.

Which software includes more/better features?

We've compared Informatica B2B Data Transformation Vs. Adobe Audience based on some of the most important and required Data Management features.

Informatica B2B Data Transformation: Data Import/Export, Basic Reports, Online Customer Support.

Adobe Audience Manager: We are still working to collect the list of features for Adobe Audience Manager.

Target customer size

Customers of the software come from all commercial domains and belong to all major industries. and Adobe Audience Manager's target customer size include: Medium and large size businesses.