Compare Instiller and MailChimp - Mar 2022

Shlomi LaviShlomi Lavi / Mar 07, 2022

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Bottom Line: Which is Better - Instiller or MailChimp?

MailChimp is more expensive to implement (TCO) than Instiller, and MailChimp is rated higher (98/100) than Instiller (62/100). Instiller offers users more features (10) than MailChimp (6).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Instiller Vs. MailChimp

Instiller : We’re proud to be a small company that owns, develops and supports every part of Instiller and as a result the freedom it gives us to provide our clients with a friendly, expert and reliable service. Our clients can always be confident that we're always available to help when they need us most.The white label email marketing solution for agen...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Instiller or MailChimp?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Instiller and MailChimp.

Instiller price starts at $325 per month , On a scale between 1 to 10 Instiller is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: MailChimp is more expensive than Instiller.

Which software includes more/better features?

We've compared Instiller Vs. MailChimp based on some of the most important and required Email Marketing features.

Instiller: A/B/N Split Testing, Bounce Tracking, Compare Message Reports, Email Campaigns, Email Setup Wizard, Feedback Automation, Image Library, Social Media Integration.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Instiller is best for companies regardless of their size. MailChimp is best for all those that are in business and also are serious concerning making money.



Instiller

ITQlick rating
(4/5)

starts at $325 per month

Instiller is a web-based tool for agencies to manage their clients’ marketing efforts in one place. It differs among any other email marketing software by meeting the needs of agencies as it is designed for the...

Categories: Email Marketing, Email.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Instiller: 10 Features

A/B/N Split Testing
Bounce Tracking
Compare Message Reports
Email Campaigns
Email Setup Wizard
Feedback Automation
Image Library
Social Media Integration
Template
WYSIWYG Email Editor

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Instiller
ITQlick rating
4/5
Score
62/100
Pricing
3.2/10
License pricing
$325 per month
Functionality
12
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.