Compare Lattice for Marketing and Zoho CRM - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Lattice for Marketing or Zoho CRM?

Lattice for Marketing is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Lattice for Marketing (81/100). Zoho CRM offers users more features (16) than Lattice for Marketing (3). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Lattice Engines Vs. Zoho

Lattice Engines: Lattice is revolutionizing sales and marketing through the power of Big Data. Our Big Data for Sales platform, salesPRISM, delivers real-time, predictive and actionable insight to sales and marketing professionals wherever they are so they can engage the most receptive customers in the most compelling ways. Fortune 5000 companies such as Staples, D...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Lattice for Marketing or Zoho CRM?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Lattice for Marketing and Zoho CRM.

Lattice for Marketing price starts at $4 per month , On a scale between 1 to 10 Lattice for Marketing is rated 8, which is higher than the average cost of Marketing software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Lattice for Marketing is more expensive than Zoho CRM.

Which software includes more/better features?

We've compared Lattice for Marketing Vs. Zoho CRM based on some of the most important and required Marketing features.

Lattice for Marketing: Data Import/Export, Basic Reports, Online Customer Support.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. Zoho CRM is focused on startup to medium firms in different markets.