Compare Listrak and Mapp - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Listrak or Mapp?

Listrak is more expensive to implement (TCO) than Mapp, and Mapp is rated higher (92/100) than Listrak (78/100).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Listrak Vs. BlueHornet Networks

Listrak: Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. Our solutions are retail-specific and help you create personalized experiences across all customer touchpoints.

BlueHornet Networks: BlueHornet is an enterprise email service provider. Our genuine passion for digital marketing and our love of working with great brands is unrivaled in the industry. The world's most talked-about brands partner with us for our winning track record of turning customers into raving fans. How do we do it? By providing tools, services, and expertise to...

Who is more expensive? Listrak or Mapp?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Listrak and Mapp.

Listrak accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Listrak is rated 6, which is similar to the average cost of CRM software. Mapp price starts at $49 per month , When comparing Mapp to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Listrak is more expensive than Mapp.

Which software includes more/better features?

We've compared Listrak Vs. Mapp based on some of the most important and required CRM features.

Listrak: We are still working to collect the list of features for Listrak.

Mapp: We are still working to collect the list of features for Mapp.

Target customer size

Listrak's typical customers include: Medium and large size businesses, and Mapp's target customer size include: Small, medium and large size businesses.